SME Operator Profiles

This IDC Update examines the go-to-market strategy of France's largest second-tier telecoms services provider, Neuf Cegetel, with regard to its SMB (small and medium-sized business) customers. It provides an overview of the provider's strategy, some key facts and figures about the business, and comments on its recent financial performance. It then summarizes Neuf Cegetel's SMB product portfolio and its approach to customer management. Finally, it provides IDC's opinion on the provider's recent and likely future performance in the French SMB market.