Mobile Phones in Greece

Mobile Phones in Greece

Despite the unstable financial, political and social climate, this category saw a considerable increase in retail value sales in 2011. New launches, especially from Samsung Electronics, along with the rapid expansion of Apple's iPhone, led to a remarkable growth in this category. Smartphones saw 27% volume growth in Greece in 2011.

Euromonitor International's Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

• MOBILE PHONES IN GREECE
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 1 Sales of Mobile Phones: Volume 2006-2011
    • Table 2 Sales of Mobile Phones: Value 2006-2011
    • Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
    • Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
    • Table 5 Mobile Phones Company Shares 2007-2011
    • Table 6 Mobile Phones Brand Shares 2008-2011
    • Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
    • Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
    • Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
    • Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
    • Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
    • Table 12 Smartphones by Operating System 2008-
    • Table 13 Mobile Phones by Type of Contract 2006-2011
  • Executive Summary
  • New Austerity Measures Create Further Drop in Sales
  • Mobility and Connectivity Key Drivers
  • Legislation and Operations
  • Good Performance of Internet Retailing, Specialists Maintain Lead
  • Social Criteria Affect Sales of Consumer Electronics
  • Weak Forecast Expected Due To Insecurity
  • Key Trends and Developments
  • New Austerity Measures Further Reduce Sales
  • Mobility and Connectivity Are Key Drivers
  • Legislation and Operations
  • Good Performance of Internet Retailing, With Specialists Maintaining Lead
  • Social Criteria Affect the Sales of Consumer Electronics Market
  • Market Data
    • Table 14 Sales of Consumer Electronics by Category: Volume 2006-2011
    • Table 15 Sales of Consumer Electronics by Category: Value 2006-2011
    • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
    • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
    • Table 18 Consumer Electronics Company Shares 2007-2011
    • Table 19 Consumer Electronics Brand Shares 2008-2011
    • Table 20 Sales of Consumer Electronics by Distribution Format 2006-2011
    • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
    • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
    • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
    • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  • Sources
  • Summary 1 Research Sources