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Mobile Phones in Australia, Euromonitor International

  • Publication Date:October 2012
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:23
  • ISBN:1025351

Mobile Phones in Australia, Euromonitor International

Volume sales of smartphones exceeded feature phones in Australia for the first time in 2011 as consumers adopted the enhanced features of smartphones which enable them to communicate and stay informed by giving them access to the latest news and their social networks. The soaring popularity of the Android operating platform allowed brands such as Samsung and LG to convert increasing numbers of Australian consumers to smartphones during 2011.

Euromonitor International's Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MOBILE PHONES IN AUSTRALIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Executive Summary
Price Deflation Compromises Retailers' Revenues
Households Deleveraging by Cutting Spending
Australians Are Increasingly Connected On-the-go
Price Harmonising and Narrowing the Price Premium With International Prices
Omni-channel Retailing Takes Shape
Key Trends and Developments
Poor Consumer Confidence Leads To Restrained Spending
the Strength of the Australian Dollar Drives Unit Prices Down
the Rise of Internet Retailing Places Immense Pressure on Store-based Retailers
Australia's Well-connected Population Boosts Demand for Mobile Internet
Rapid Adoption of Social Media Opens Up A New Communication Channel for Brands
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 13 Sales of Consumer Electronics by Category: Value 2006-2011
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 16 Consumer Electronics Company Shares 2007-2011
Table 17 Consumer Electronics Brand Shares 2008-2011
Table 18 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Source
Summary 1 Research Sources












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