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User Interface report

Enabling a compelling user experience

Publication Date March 2006
Publisher Visiongain
Product Type Report
Pages 146
ISBN Number not applicable
Product Code VIS00022
Buy this product or for assistance call +44 20 7060 7474
OTHER£1,399.00$2327 | €1566
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Summary

Please Note: Reports are sold based on the user licenses indicated. The reports will be accessible in Flash format via an online reading room on the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order,the client will receive an email with information on accessing their purchase.

A more intuitive UI will stimulate greater data usage.

The user interface (UI) is becoming increasingly important as devices and services become more complex. Without an intuitive UI, users will not utilise their handsets in the best way possible. An ease-to-use UI, on the other hand, encourages users to try out all the features, potentially helping boost usage and ARPU. An intuitive UI also enables operators to capitalise on branding and personalisation opportunities and maximise the use of networks and resources. What are the critical ingredients necessary for a strong UI system? This report will tell you.

Visiongain estimates that the worldwide market for data services will grow at CAGR of 20%. However, the wireless industry still lacks a standard UI that can drive the mass-market appeal of these services. By purchasing this report, you will understand how the UI will evolve by 2011 and what impact this will have on KPIs.

The UI is a holistic term encompassing all elements of a handset (hardware and software) that contribute towards the end-user's experience with a mobile device. It is the system of screen images, devices and software components that allows the user to interact with and control the handset's operating system.

Questions answered in this report include:

  • How will the market for input devices develop?
  • Which UI technology will dominate the market by 2011?
  • Which new innovative solutions should be looked out for?
  • How will display technologies improve and what revenues will be seen by 2011?
  • What is the business case for an intuitive UI and to what extent can it increase data ARPU?
  • Which services will gain most from an intuitive UI?
  • What are vendors' strategies with regards to proprietary OS in low end/mid range handsets?
  • What are the benefits of a customised and customisable UI?
  • How can Off-line Portals enhance the user experience in combination with the UI?
  • How will the market for client server applications on mobile devices develop by 2011?
  • What market share will the Series 60 and Series x0 UIs command by 2011?

Why you should buy this report:

  • Network Operators: Gain insight into mean of increasing ARPU through the device itself.
  • How to customise portals and products on the market
  • Device Manufacturers: Understand how to customise the UI and gain competitive advantage in the process
  • OEM/ODM: Learn how to plan for the handsets hardware/software elements
  • Consultants: Understand the dynamics of the UI value chain and key players involved in this space
  • Application developers: Develop the solutions needed by operators
  • UI Vendors: Understand the market dynamics, market share and market evolution.

Content

  • Executive Summary
    • E.1: Increasing Demand for Intuitive UI
    • E.2: Benefits of Intuitive UI
    • E.3: Simplifying the UI is Vital to win 3G Revenues
    • E.4: Intuitive UI is Essential to Reduce Revenue Leakage
    • E.5: Usability of the UI
    • E.6: Delivering a Holistic User Experience
    • E.7: Market Forecasts and Conclusions
  • 1 Introduction
    • 1.1 Defining Mobile UI
      • 1.1.1 UI and User Experience
      • 1.1.2 Mobile UI and its Importance
        • 1.1.2.1 Marketing UI
      • 1.1.3 Interest in UI
        • 1.1.3.1 Competitive Advantage
        • 1.1.3.2 ARPU
        • 1.1.3.2.1 3G
        • 1.1.3.3 Revenue Leakage
        • 1.1.3.4 Increasing Complexity of Mobile Devices
        • 1.1.3.4.1 Making Mobiles User Friendly
        • 1.1.3.5 Segmentation
        • 1.1.3.6 Success of DoCoMo
        • 1.1.3.7 Fragmentation
    • 1.2 Aim of this Report
    • 1.3 Key Questions Explored by this Report
    • 1.4 Scope of this Report
      • 1.4.1 Report Structure
  • 2 UI Overview
    • 2.1 UI in Computers
        • 2.1.1.1 Graphical User Interfaces (GUI)
        • 2.1.1.2 Command-line Interface
      • 2.1.2 UI in Mobiles
        • 2.1.2.1 Basic Criterion for Effective UI Software
        • 2.1.2.1.1 Internal Consistency
        • 2.1.2.1.2 External Consistency
      • 2.1.3 What Makes a Good Interface?
      • 2.1.4 Elements that Play a Critical Role in Delivering User Experience
        • 2.1.4.1 Limited Bandwidth
        • 2.1.4.2 Intermittent Connection
        • 2.1.4.3 Limited Battery Life
        • 2.1.4.4 Limited Memory on Client Device
        • 2.1.4.5 Limited CPU
        • 2.1.4.6 Limited Form Factor
    • 2.2 Components that Increase the Usability of a UI
      • 2.2.1 Input Options
        • 2.2.1.1 Numeric keypad
        • 2.2.1.1.1 Fastap
        • 2.2.1.2 QWERTY Keypads
        • 2.2.1.3 Alphanumeric Keypads
        • 2.2.1.4 Foldable Keyboards
        • 2.2.1.5 Some other Input Options
        • 2.2.1.5.1 Jog Dial
        • 2.2.1.5.2 Touch Screen
        • 2.2.1.5.3 Predictive Text Input
        • 2.2.1.5.4 Handwriting Recognition
        • 2.2.1.5.5 Voice Input
        • 2.2.1.5.6 Hard and Soft Keys
        • 2.2.1.5.6.1 Button Options on Mobile Devices
        • 2.2.1.6 Navigation Issues
      • 2.2.2 Output Options
        • 2.2.2.1 Key Characteristics of Output Devices
        • 2.2.2.1.1 Screen Size
        • 2.2.2.1.2 Resolution
        • 2.2.2.1.3 Colour Display
        • 2.2.2.2 Types of Output Devices in Use in Mobile Handsets
        • 2.2.2.1 Liquid Crystal Displays (LCD)
        • 2.2.2.1.1 Colour-STN (C-STN) and TFT Screens
        • 2.2.2.1.2 Organic Light Emitting Diodes (OLEDs).
        • 2.2.2.1.3 Support for Audio and Video
      • 2.2.3 Operating Systems (OS)
        • 2.2.3.1 Impact of OS on UI
        • 2.2.3.2 Key OS Available on the Market
        • 2.2.3.2.1 Symbian OS
        • 2.2.3.2.1.1 Impact of Symbian OS on the UI
        • 2.2.3.2.2 Palm OS
        • 2.2.3.2.3 Microsoft
        • 2.2.3.2.3.1 UI Customisation with Windows Mobile 5.0
        • 2.2.3.2.4 SavaJe
        • 2.2.3.2.4.1 Impact of SavaJe on UI
        • 2.2.3.2.5 Linux
        • 2.2.3.2.5.1 UI Efforts for Linux OS
        • 2.2.3.3 OS Comparison
      • 2.2.4 Features of a Handset
        • 2.2.4.1 Battery life
        • 2.2.4.2 Memory
        • 2.2.4.3 CPU
        • 2.2.4.4 Ergonomics
    • 2.3 Deciding on a UI Technology
      • 2.3.1 Customer Segments
        • 2.3.1.1 Novice
        • 2.3.1.2 Advanced
        • 2.3.1.3 Corporate Users
      • 2.3.2 Profiling
      • 2.3.3 Perceived Latency
  • 3 Players in the UI Market
    • 3.1 UI Market Place
    • 3.2 UI Vendors
      • 3.2.1 Qualcomm
        • 3.2.1.1 Uione Technology
        • 3.2.1.1.1 Qualcomm Acquires Trigenix
        • 3.2.1.1.2 Features of UiOne
        • 3.2.1.1.3 Key Customers of Uione
      • 3.2.2 UIQ Technology
        • 3.2.2.1 UIQ Software Platform
      • 3.2.3 Macromedia
        • 3.2.3.1 Success of Flash
        • 3.2.3.2 Macromedia's Strategy
        • 3.2.3.2.1 Acquisition of Mobile Innovation
        • 3.2.3.3 Licensing Agreement with Nokia
      • 3.2.4 SurfKitchen
      • 3.2.5 Opera
      • 3.2.6 Digital Airways
        • 3.2.6.1 Kaleido
        • 3.2.6.1.1 Kaleido Design
        • 3.2.6.1.2 Kaleido Viewer
        • 3.2.6.1.3 Kaleido Runtime
        • 3.2.6.2 Digital Airways and Red Bend Collaboration
      • 3.2.7 MSX
    • 3.3 Network Operators
    • 3.4 Device Manufacturers
      • 3.4.1 Nokia
        • 3.4.1.1 Series 30 UI
        • 3.4.1.2 Series 40 UI
        • 3.4.1.3 Series 60 UI
        • 3.4.1.4 Series 80 UI
        • 3.4.1.5 Series 90 UI
      • 3.4.2 Motorola
        • 3.4.2.1 UI for Java/Linux Environment
        • 3.4.2.2 The A910's UI
      • 3.4.3 Samsung
    • 3.5 Application Developers
      • 3.5.1 Logia
      • 3.5.2 mPortal
      • 3.5.3 Action Engine
      • 3.5.4 Abaxia
      • 3.5.5 Cibenix
    • 3.6 Browser Developers
      • 3.6.1 Openwave
      • 3.6.2 Jataayu Software
    • 3.7 Content and its role in User Experience
      • 3.7.1 User Experience in Content Search
      • 3.7.2 JumpTap
      • 3.7.3 Handmark
      • 3.7.4 OnSkreen
    • 3.8 Simplifying the UI
      • 3.8.1 Developments in Input Devices
        • 3.8.1.1 Microsoft and Quikwriting
        • 3.8.1.2 IBM and ShapeWriter
        • 3.8.1.3 QWERTY keyboard
        • 3.8.1.3.1 Eatoni
        • 3.8.1.4 Advanced Recognition Technologies (ART)
        • 3.8.1.5 Nuance
        • 3.8.1.6 Zi Corporation
        • 3.8.1.6.1 Qix Interface
        • 3.8.1.7 Wildseed's SmartSkins
        • 3.8.1.8 AOL and Mozilla
        • 3.8.1.9 Tegic Communications
        • 3.8.1.10 Sonaptic
        • 3.8.1.11 Samsung and Motion Recognition Technology
        • 3.8.1.12 n-e-ware
      • 3.8.2 New Developments in Output Devices
        • 3.8.2.1 Philips Electronics
        • 3.8.2.2 Sony
        • 3.8.2.3 Samsung Developing Display Screens
        • 3.8.2.4 DoCoMo and Plastic Logic
        • 3.8.2.5 Vibration Technology
        • 3.8.2.5.1 Orange launches Samsung E770 with Vibetonz
        • 3.8.2.6 Virgin Mobile Trialling KI-BI CARDS
        • 3.8.2.7 NEC
      • 3.8.3 Efforts in the Direction of Producing Devices that can Deliver Rich User
        • 3.8.3.1 Palm and Microsoft based Treo
        • 3.8.3.2 Opera Software and France Telecom
      • 3.8.4 Software Client Applications on Mobile Devices
        • 3.8.4.1 SurfKitchen's Surfkit Offline Portal
        • 3.8.4.2 Store-fronts
        • 3.8.4.2.1 iLoop
        • 3.8.4.3 Home-Screen Replacement Products
    • 3.9 Chip Manufacturers
    • 3.10 New Developments in Battery Technology
  • 4 Requirements and Forecasts for Intuitive UI
    • 4.1 Changing Demands
      • 4.1.1 Multi Functional or Specialised Devices
      • 4.1.2 Shifting Focus from Operators to Customers
      • 4.1.3 Multitasking
      • 4.1.4 End User Perspective
    • 4.2 Requirements for Designing Intuitive UI
      • 4.2.1 Input Solutions
      • 4.2.2 Output UI Solutions
      • 4.2.3 OS Solutions
      • 4.2.4 Requirements from Processors
      • 4.2.5 UI in Applications
      • 4.2.6 Battery Characteristics
    • 4.3 Business Case for UI
      • 4.3.1 Declining ARPU
      • 4.3.2 Device Proliferation
      • 4.3.3 Opportunity to Increase Data Revenue from Killer Applications
        • 4.3.3.1 Why have Data Services not been so Popular in the West so far?
      • 4.3.4 Push From 3G
    • 4.4 UI Trends and Forecasts
      • 4.4.1 Handset Size and Cost
      • 4.4.2 Bill of Material (BOM)
      • 4.4.3 Revenue Leakage
      • 4.4.4 Regional Variations in UI
        • 4.4.4.1 Data Services in Emerging Markets
      • 4.4.5 Growth of "Off-line Portals" a Boost to Data Services
    • 4.5 UI Demand Statistics
  • 5 Standards in UI
    • 5.1 Open Mobile Terminal Platform (OMTP)
    • 5.2 Linux Phone Standards Forum (LiPS)
    • 5.3 Mobile Service Architecture (MSA)
    • 5.4 Competing and Competitor Technologies in UI
      • 5.4.1 Brew UiOne
      • 5.4.2 Java
        • 5.4.2.1 Java's UI Component
        • 5.4.2.2 Java Vs Brew
      • 5.4.3 Flash Lite
        • 5.4.3.1 Features of Flash Lite
        • 5.4.3.1.1 Cross Platform Capability
        • 5.4.3.1.2 Modularity
        • 5.4.3.1.3 Merging Diverse Handset Functionality
        • 5.4.3.2 Flash Lite and associated Issues
        • 5.4.3.2.1 Suitability with Low-end Handsets
        • 5.4.3.2.2 High Processor Speed
    • 5.5 UiOne and Flash
    • 5.6 Standard's Conclusion
  • 6 Key Players and their strategies in the UI Market
    • 6.1 Network Operators
      • 6.1.1 Attention to UI Requirements
      • 6.1.2 Consistency
      • 6.1.3 Customisation
      • 6.1.4 Mobile Demo
    • 6.2 Handset Vendors
      • 6.2.1 Easy Implementation and Maintenance
      • 6.2.2 UI Adds Value to the Handset
      • 6.2.3 Smart Solution
      • 6.2.4 Over-The-Air Updating
    • 6.3 Case Studies
      • 6.3.1 NTT DoCoMo
        • 6.3.1.1 i-mode
        • 6.3.1.1.1 Why has i-mode been so successful?
        • 6.3.1.1.1.1 Clear Business Model
        • 6.3.1.1.1.2 Intuitive UI
        • 6.3.1.1.1.3 DoCoMo and Flash Lite
      • 6.3.2 Vodafone Live!
      • 6.3.3 O2
        • 6.3.3.1 O2 Investing in Improving UI
      • 6.3.4 Cingular Wireless
    • 6.4 Application Developers
      • 6.4.1 Strategies for Application Developers
    • 6.5 Strategies for UI Vendors
      • 6.5.1 Vendor Case Studies
        • 6.5.1.1 Digit Wireless
        • 6.5.1.1.1 Partnerships
        • 6.5.1.1.2 Potential UI Solution for IM Services
        • 6.5.1.1.3 ROI
        • 6.5.1.1.4 Mass Market Solution
    • 6.6 Understanding End User Requirements
    • 6.7 Pressing Needs for Efficient and Effective UI in Today's applications
      • 6.7.1 Email
      • 6.7.2 SMS and MMS
      • 6.7.3 Mobile TV
      • 6.7.4 Mobile Internet
  • 7 Conclusion
    • 7.1 Different Form Factors
    • 7.2 Quality of Input/output devices
    • 7.3 Simple and Easy to Use
    • 7.4 Need for Coordinated Efforts
    • 7.5 Benefits of Intuitive UI to the Players in the Wireless Value Chain
  • List of Tables
    • Table 4: Licencees of S60 Platform
    • Table 2: Comparison between the Operating Systems and their Support for UI
    • Table 8: Limitations of Input UI Solutions
    • Table 5: Requirement for a Mobile UI
    • Table 12: Key Characteristics of a Superior OS Solution
    • Table 9: Key Characteristics of a Superior UI Solution (Output Devices)
    • Table 15: Reasons for Slow Pickup of Data Services
    • Table 13: Key Characteristics of a Superior Processor for Mobile Devices
    • Table 19: UI Technology Comparison
    • Table 17: OMTP Members
    • Table 20: UI Strategies for Operators and Device Manufacturers
    • Table 22: Applications that Require Intuitive UI for Growth
    • Table 21: Reasons for the Success of i-mode
    • Table 23: Strategy of Intuitive UI, its Benefits and Outcome for Key Players Abaxia
    • Table 16: Mobile Device Comparison
    • Table 18: LiPS Members
    • Table 14: Battery Characteristics
    • Table 7: Most Widely Used Input UI Solutions (2006-2011)
    • Table 10: Most Widely Used Output UI Solutions (2006-2011)
    • Table11: Issues with Ubiquitous Adoption of Open OS
    • Table 3: UIQ Handsets (January 2006)
    • Table 6: Key Characteristics of a Superior UI Solution (Input Devices)
    • Table 1: Key Handset Components that Contribute towards User Experience
  • List of Figures
    • Figure 1: Usability/User Experience with Moto Q
    • Figure 2: Example of display of Icons and Menu on Screens of Mobile Devices
    • Figure 3: Handset's Software Components
    • Figure 4: Fastap Keypad
    • Figure 5: Sony Ericsson P910i
    • Figure 6: Predictive Text Input
    • Figure 7: Mobile Software
    • Figure 8: Players in the UI Domain
    • Figure 9: UI Value Chain Relationship: Value Proposition to Customers
    • Figure 10: Opera Mobile
    • Figure 11: Nokia's 6630 Series 60 Smartphone
    • Figure 12: Series 90 UI
    • Figure 13: Device and Browser/Site Usability
    • Figure 14: n-e-ware KeyStick
    • Figure 15: Example of Handset Supporting Flash UI (Kyocera W21K)
    • Figure 16: Handset Usability Analysis
  • List of Charts
    • Chart 1: Worldwide Mobile Subscriber Growth Rate (2003-2011)
    • Chart 2: Sales of QWERTY Keypads based Smartphones and Mobile Phones (2005-2011)
    • Chart 3: Worldwide Converged Devices (Q3 2005 Market Share)
    • Chart 4: Market Share for Input Solutions (2011)
    • Chart 5: 3D Display Market Growth (2007-2011)
    • Chart 6: Demand for OLEDs in Mobile and Other Devices (2011)
    • Chart 7: Worldwide Open OS Market Share (Q1 2005)
    • Chart 8: Smartphone Shipment as a Percentage of Total Handset Shipment
    • Chart 9: Monthly UK ARPU (2001-2005)
    • Chart 10: Worldwide Data Revenue Growth (2005-2011)
    • Chart 11: Worldwide Average Data ARPU in USD (2003-2011)
    • Chart 12: Data User Growth in Asia Pacific (2004-2011)
    • Chart 13: Global Handset Shipments (2003-2011)
    • Chart 14: Annual Camera Phone Shipments (2003-2011)
    • Chart 15: Revenues from Voice/Data Services (2011)
    • Chart 16: Percentage Revenue Generation by Application Type (2011)
    • Chart 17: W-CDMA Subscriber Growth Estimates (2002-2011)
    • Chart 18: Average Selling Price of Mobile Handsets (2004-2011)
    • Chart 19: Revenue Leakage (2006) due to Complicated UI
    • Chart 20: 3G Penetration in Selected Markets
    • Chart 21 Wireless Penetration in Emerging Markets
    • Chart 22: Estimated Subscriber Growth in India (2003-2011)
    • Chart 23: Spending in Asia Pacific by Youth on Data Services (2004-2011)
    • Chart 24: Growth of Portal Market (2005-2011)
    • Chart 25: Opera's Browser Market Share in Smartphones (2005-2011)
    • Chart 26: Nokia's UI Platforms (Series 40 and above) Market Share (2005-2011)
    • Chart 27: Nokia's Series 60 Handset Shipment (2003-2011)
    • Chart 28: Global Growth of Brew Handsets (2004-2011)
    • Chart 29: Java Handset Growth (2003-2010)
    • Chart 30: Revenues from Java (2003-2011)
    • Chart 31: Flash Lite Handset Shipment (2004-2011)
    • Chart 32: UiOne Handset Shipment (2004-2011)
    • Chart 33: Revenues Growth Prospects with Corporate Email and Information Management
  • Companies Listed
    • Action Engine
    • Advanced Recognition Technologies (ART)
    • Alltel
    • AOL
    • Amena
    • Apple
    • Arima
    • ARM
    • ATI Technologies
    • AtlasCT
    • BenQ
    • Bluefin Mobile
    • Cellon
    • Cibenix
    • Cingular
    • CNN
    • Compaq
    • Digital Airways
    • Digit Wireless
    • DoCoMo
    • Eatoni
    • Esmertec
    • France Telecom
    • Freescale
    • FSMLabs
    • Google
    • Handmark
    • Hasbro
    • Huawei
    • IBM
    • iLoop
    • Immersion
    • Infocube
    • Intel
    • Jaluna
    • Jataayu Software
    • JumpTap
    • KDDI
    • Kyocera
    • Lenovo
    • LG
    • Logia
    • Macromedia
    • MAJIRE
    • Microsoft
    • MIZI Research
    • mmO2
    • Mobile Innovation
    • MontaVista
    • Motorola
    • Mozilla
    • mPortal
    • MSX
    • Navteq
    • NEC
    • Nellymoser
    • n-e-ware
    • Telefnica Mviles
    • Tegic Communications
    • TIM Greece
    • Telus Mobility
    • Trigenix
    • T-Mobile
    • Texas Instruments
    • TIM Italy
    • Telecom Italia Mobile
    • Telenor
    • Nextel
    • Nokia
    • Nuance
    • O2
    • OnSkreen
    • Open Plug
    • Openwave
    • Opera Software
    • Orange
    • Palm Source
    • Panasonic
    • Philips Electronics
    • Qualcomm
    • Red Bend
    • RefreshMobile
    • RIM
    • Samsung
    • Sanyo
    • SavaJe
    • Siemens
    • Silk Mobile
    • Singtel
    • Sky MobileMedia
    • Smart Communications
    • Smart Global
    • Sonaptic
    • Sonofon
    • Sony
    • Sony Ericsson
    • Sprint
    • SurfKitchen
    • Symbian
    • UIQ
    • Verizon
    • Virgin Mobile
    • VoiceSignal
    • Vodafone
    • Wildseed
    • Yahoo
    • Yell.com
    • Zi Corporation

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