Chinese Internet Market

Publication Date	July 2006
Publisher	RocSearch
Product Type	Report
Pages	23
ISBN Number	not applicable
Product Code	ROC00049

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Summary

In China, internet is one of the most dynamic growth market. The industry has grown twenty-fold, during 2001-2005, to over US$2 billion. It is poised to reach US$6 billion in 2010 period, driven by the growth in population using internet. The Chinese internet market's significance is highlighted by the fact that globally, China has the largest digerati population at 500 million. The internet market, primarily categorized into three segments: wireless value-added service (WVAS), online games and online advertising. The WVAS segment accounts for a major share of the market at over 50%.

The report studies the Chinese Internet Market in detail along with its various business models. It analyses the current industry trends, the key driving forces and the major issues and implications that have a bearing over the industry and the companies operating within the industry. The report also includes a competitive landscape section which first profiles the leading firms of the industry and then goes on to talk about the competitive strategies in place. The section focusses on a comparison of the present positioning of the firms in the market and also analyses their performance through evaluation of the financials. The report ends with a broad industry outlook which tries to foresee the future performance.

Content

1. Introduction 1.1 Industry Definition 1.2 Business Models Wireless Value-added Services Online Games Online Advertising 1.2.1 Wireless Value-Added Services (WVAS) 1.2.2 Online Games 1.2.3 Online Advertising 2. Market Dynamics 2.1 Market Overview 2.1.1 Wireless Value-Added Services (WVAS) 2.1.2 Online Games 2.1.3 Online Advertising 2.2 Trend Analysis 2.3 Key Drivers 2.4 Major Issues & Implications 3. Competitive Landscape 3.1 Major Players 3.1.1 SINA Corporation 3.1.2 Tencent 3.1.3 Shanda 3.1.4 NetEase 3.2 Competitive Positioning 3.3 Competition Strategies 3.4 Financial Analysis 4. Industry Outlook List of Tables/Figures Table 2.1 Mobile Users vs. Internet Users (2005) Table 2.2 Major Players (2004) Table 2.3 Major Acquisitions (2003-2005) Table 3.1 Competitive Positioning (2005) Table 3.2 Key Financial Indicators Figure 1.1 Business Models Figure 2.1 Total Internet Market (2003-2005) Figure 2.2 Internet Users in China (2000-2005) Figure 2.3 WVAS Market Size (2003-2005) Figure 2.4 Online Gaming Market Size (2003-2005) Figure 2.5 Online Advertising Market (2001-2005) Figure 2.6 Online Advertising Mix (2001-2005) Figure 2.7 Number of SMS (2000-2005) Figure 2.8 Broadband Subscribers (2002-2005) FFigure 3.1 Revenues (2003-2005) Figure 3.2 Net Income (2003-2005) Figure 3.3 Stock Performance (May 2005-Apr 2006) Figure 4.1 Total Chinese Internet Market (2006-2010)