Unmet consumer desires offer service provider opportunities

Publication Date	October 2007
Publisher	Ovum
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	OVM00390

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Summary

While performing a study commissioned by the Broadband Services Forum (BSF), Ovum identified a number of market opportunities for consumer services in the North American market. While service providers may wish to pursue these opportunities immediately, a number of challenges make it difficult for them to profitably monetize these new services. But if they work together with consumer electronics manufacturers, infrastructure vendors, and an expanding ecosystem, they can overcome many of these obstacles.

Content

Parameters of the study
Conflicting results
Opportunities in the consumer market
The television as an entertainment portal
Reaching high-end game users before they go over the top
Untangling the wires: Professional installation for the mass market
Simplifying the user experience
Opportunity obstacles
Digital rights contracts and management
Show me the money: Challenges in monetizing content and convenience
Customer intimacy on a budget: The high cost of customer support
Overcoming obstacles through collaboration
New supply chains for a new market
Differentiation through standards
Redefining the service provider value add
The bottom line
Table of figures
- Figure 1 Services consumers would like to access through their TVs
- Figure 2 Devices that consumers own or intend to purchase
- Figure 3 Consumers' desire for professional home network installation
- Figure 4 Consumers' priorities for purchasing consumer electronics devices
- Figure 5 Roles typically adopted in the content delivery supply chain
- Figure 6 Consumer-centric view of the supply chain