BI market trends

Publication Date	January 2008
Publisher	Ovum
Product Type	Report
Pages	7
ISBN Number	not applicable
Product Code	OVM00471

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Summary

2007 was an extraordinary year in the world of business intelligence (BI) - no doubt it will primarily be remembered for the decimation of the independent BI market as all of the leading pure-plays were acquired. As we start 2008, this report takes a look at what this wave of consolidation means and the trends underpinning this heightened market activity.

Content

Key messages
- BI for the masses driving market consolidation
- Two emerging trends underpinning BI for masses move
- BI brings context to PM
- Vendors differ widely in their ability to service PM verticalisation
- BI brings control to BPM
- Three elements to BI-BPM fused strategy
Analysis
- 2007 - year of market consolidation
- BI for the masses
- BI and PM - strategic-driven BI
- BI and BPM - 'operationalising' BI
- Three elements to BI-BPM fused strategy
- The move from power users to mass market