Customer Segmentation In The Wholesale Market
| Publication Date | December 2006 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 10 |
| ISBN Number | not applicable |
| Product Code | OVM00013 |
Price
£550.00
approximately: $971 | €697
Summary
Each of Ovum's Wholesale Customer Surveys has confirmed that carriers must get better at segmenting the wholesale market. Different wholesale customers have different requirements, whether they are mobile operators, ISPs, ASPs, fixed service providers or value-added service providers. Just as retail carriers have become more adept at segmenting their retail customer base, wholesale carriers will have to become smarter at segmenting their wholesale customer base, or risk losing out to those that do.
Content
- Telecoms wholesale: how the exception became the rule
- Intermediation in telecoms: from voice minutes to data services
- A new type of supply chain: the virtual supply web
- Figure 1 The virtual supply web
- Telecoms players cannot always own the end customer
- Implications for wholesale suppliers
- Different strokes for different folks
- Segmenting the wholesale customer base
- Ovum's segmentation of wholesale customers
- Figure 2 Wholesale customer segments
About this Product
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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