The Mobile Enterprise Market Outlook

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Key issues examined in this report...

• Increasing complexity and scope. This is driving the need for more centralized management of WLAN solutions and hence vendors need to develop strong product differentiation. Furthermore, while access points are starting to become commodities, WLAN switches still offer considerable margin potential for vendors due to the more nascent nature of this section of the market.
• Mobile device manufacturers and service providers should work to promote their phones as authentication devices in their own right to open up the potential for greater mPayment applications.
• Mobile Security is still perceived to be an issue despite vendors' claims that it is not a problem. The cost of deploying mobility solutions and a lack of understanding of all the associated costs are also preventing enterprises from investing.
• Only 5% of the IT managers surveyed are investing in mobility as their biggest IT project in 2006, illustrating that mobility investment is not typically the number one priority for the majority of enterprises.

The Mobile Enterprise Market Outlook

Trends in mobilizing the enterprise and vendor assessments Enterprises have been waiting for technologies to reach high functional standards and want to understand how mobility c an impact their business processes before deploying them. Despite predicted growth in this market and interest in the technologies, so far it has mostly been early adopters that have been deploying mobility solutions with mobile email leading the way. However, this is set to change over the next few years with mobility growing from an interesting idea to an essential part of the IT infrastructure. The Mobile Enterprise Market Outlook is a new report published by Business Insights that analyses the trends in mobile enterprise technologies and suggests how they might shape the future of the mobile enterprise technology market. This report details the drivers and inhibitors to the uptake of mobile solutions and provides strategic advice on how to maximise sales and opportunities by consider ing the best options for vendors targeting the mobile enterprise. Identify the mobile enterprise trends and the opportunities th ey provide for infrastructure and hardware vendors, mobile operators, service providers and other third parties with this new report.

This new report will enable you to...

• Benchmark the leading mobile technology vendors with this report's analysis of 11 major vendors end-user sentiment, market impact and technology and comparative ranking of each by technology assessment category.
• Create more effective competitive strategies using this reports analysis of the strengths and weaknesses of the leading players and actionable recommendations for each.
• Quantify and target future mobile technology opportunities using this report's regional product revenue forecasts to 2012 for mobility expenditure, enterprise WLAN infrastructure and enterprise mobile email..
• Understand the key drivers and inhibitors of mobile enterprise technology deployments and the buying behaviour of organizations large and small.

Key findings from this report...

• Revenues in the enterprise mobility market in Europe are expected to reach $33.28 bn in 2012, growing rapidly over the next five years from around $27.85 bn in 2006 .
• North America will remain the largest market with regard to WLAN spending, with enterprises in the region investing over $500 million in related equipment in 2008. Global enterprise WLAN infrastructure revenues are expected to around $1.4 bn by the end of 2008, from $1.07 in 2006.
• After a slow start, VoWLAN handset revenues are set to reac h $1.2 bn across North America and EMEA by the end of 2008. At this stage, 73% of handset revenues are expected to come from dualmode devices.
• 'In the cloud' security solutions remove much of the burden from the customer of putting security on individual devices and offer the possibility of numerous additional revenue streams.

Your questions answered...

• Where will vendors find the largest mobile t echnology market opportunities over the next few years?
• Who are the key decision-markers in enterprises that buy mobile technology?
• How will vendor consolidation impact the uptake of enterprise mobile solutions?
• Why are mobile operators in a position to make the most of the upsurge in growth anticipated for mobile email?
• What priority is given to mobile technology in IT budgets?
• Which vendors are perceived as leaders in enterprise mobile technologies?
• Who will benefit most from future opportunities in the mobile email infrastructure market?