Mobile Payment in China - An Endurance Race of Olympian Proportions

Content

• Executive Summary
• 1 Surveying the Field Conditions: a Market Introduction to China M-payments
  • 1.1 What is mobile payment?
  • 1.2 Market potential: in the numbers
    • 1.2.1 Mobile subscribers: 600 million
    • 1.2.2 Internet users: 250 million
    • 1.2.3 Mobile internet users: 70 million
    • 1.2.4 Bank cards issued: 1.5 billion
  • 1.3 Market Potential: to become more than just a complimentary payment channel
    • 1.3.1 A late start to e-payments
    • 1.3.2 Credit Card Use Remains Low, POS Terminals Limited
    • 1.3.3 Contactless smartcard payment networks quickly being adopted across China
  • 1.4 Market Challenges: hurdles left to clear
    • 1.4.1 Consumers' Continued Preference for Cash Payments
    • 1.4.2 Grey Skies for Government Regulations
    • 1.4.3 China UnionPay and China Mobile too dominant for the industry
    • 1.4.4 Chinese banks software upgrades still underway
• 2 The Event: A 3x100 Medley M-payment Services Models in China
  • 2.1 The mobile operator WVAS model
    • 2.1.1 China Mobiles Monternet platform
    • 2.1.2 China Unicoms Uni-info platform
    • 2.1.3 Services and price range
    • 2.1.4 Strengths and weaknesses
    • 2.1.5 Prospects for future development
  • 2.2 The m-payment service provider model
    • 2.2.1 Services and price range
    • 2.2.2 Strengths and weaknesses
    • 2.2.3 Prospects for future development
  • 2.3 The contactless smartcard model
    • 2.3.1 Services and price range
    • 2.3.2 Strengths and weaknesses
    • 2.3.3 Prospects for future development
  • 2.4 Competitive analysis of competing models
• 3 In Training M-payment Services Launched in China
  • 3.1 Does true mobile payment exist in China?
  • 3.2 Mobile billing
  • 3.3 Mobile top-up
  • 3.4 Mobile ticketing
  • 3.5 Mobile banking
  • 3.6 Others
    • 3.6.1 Mobile lottery tickets
    • 3.6.2 Peer-to-peer (P2P) mobile money transfers
    • 3.6.3 M-commerce shopping
• 4 The Participants Line-up Who are the Favorites?
  • 4.1 Banks
    • 4.1.1 The Big Four
    • 4.1.2 Commercial Banks
  • 4.2 Mobile operators
    • 4.2.1 China Mobile
    • 4.2.2 China Unicom
    • 4.2.3 China Telecom
  • 4.3 Mobile payment providers
    • 4.3.1 Company profile: Union Mobile Pay (????)
    • 4.3.2 Company profile: Smartpay Jieyin (????)
    • 4.3.3 Company profile: Guangzhou Huanxin (????)
    • 4.3.4 Company profile: Unicom Huajian (?????)
    • 4.3.5 Company profile: China M-World (????)
    • 4.3.6 Company profile: Yeepay (????)
    • 4.3.7 Company profile: IPS (????)
• 5 The Race for Gold How the Market is Developing in China
  • 5.1 Key takeaways for mobile payment development in China
  • 5.2 Opportunities for foreign companies
• 6 Looking Ahead to 2012 Market Forecasts for M-payments in China
  • 6.1 Five-year forecasts
    • 6.1.1 Mobile user forecast
    • 6.1.2 M-payment user forecast
    • 6.1.3 M-payment revenue forecast
• 7 Appendices
  • 7.1 Abbreviations and definitions
  • 7.2 Global m-payment industry groups
  • 7.3 Directory of companies and organizations mentioned in this report
  • 7.4 China Bank Cards Explained
  • 7.5 Multiple Payment Channels for China Payment Companies
• List of Figures
  • Figure 1: Mobile Subscribers in China (M)
  • Figure 2: Internet Users in China, 2001-2007 (M)
  • Figure 3: Mobile Internet Users in China, 2001-2007 (M)
  • Figure 4: Bank Cards in Circulation in China 2002-2007 (M)
  • Figure 5: China's Late Start: Banking and e-Commerce Milestones 1950-2008
  • Figure 6: Credit Cards Circulating in China and in the US, 2007 (M)
  • Figure 7: ATMs in China and US 2005-2007, (per 1 Million People)
  • Figure 8: China government groups involved in m-payment regulation
  • Figure 9: Mobile User Market Share in China, July 2008
  • Figure 10: Comparison of Chinas three leading m-payment models
  • Figure 11: The mobile operator WVAS model
  • Figure 12: The m-payment service provider model
  • Figure 13: Selected m-payment SP merchant partners by sector
  • Figure 14: The contactless smartcard model
  • Figure 15: Beijings Yikatong contactless smartcard for public transit
  • Figure 16: Comparison of merchant and user fees for competing m-payment models in China
  • Figure 17: User base comparison for leading payment methods (M)
  • Figure 18: Typical product price range for competing m-payment models in China
  • Figure 19: Typical products sold over competing m-payment models in China
  • Figure 20: M-payment models and channels in China
  • Figure 21: M-payment services live in China
  • Figure 22: The mobile top-up purchasing process
  • Figure 23: China prepaid mobile subscribers, 2004-2007 (M)
  • Figure 24: M-payment companies offering mobile top-up services in China
  • Figure 25: M-payment companies offering mobile ticketing services in China
  • Figure 26: Diagram or screenshot of mobile banking interface
  • Figure 27: M-payment companies offering mobile banking services in China
  • Figure 28: Chinas Big Four Banks
  • Figure 29: Major Chinese banks and their m-payment SP partners
  • Figure 30: Chinas New (Full Service) Telecom Operators
  • Figure 31: Overview of Chinas top seven m-payment SPs
  • Figure 32: UMPay m-payment services, merchant partners, and coverage areas
  • Figure 33: UMPay bank partnerships by area
  • Figure 34: Smartpay m-payment services, merchant partners, and coverage areas
  • Figure 35: Smartpay bank partnerships by area
  • Figure 36: Guangzhou Huanxin m-payment services, merchant partners, and coverage areas
  • Figure 37: Unicom Huajians m-payment services, merchant partners, and coverage areas
  • Figure 38: China M-Worlds m-payment services, merchant partners, and coverage areas
  • Figure 39: Yeepay m-payment services, merchant partners, and coverage areas
  • Figure 40: IPS m-payment services, merchant partners, and coverage areas
  • Figure 41: IPS Bank Partners
  • Figure 42: China Mobile and China UnionPay too dominant for the industry?
  • Figure 43: China mobile user forecast, 2008-2012 (M)
  • Figure 44: China m-payment user penetration rate, 2006-2010 (%)
  • Figure 45: China m-payment user forecast, 2006-2010 (M)
  • Figure 46: China m-payment SP mobile top-up revenue forecast, 2006-2010 (RMB M)
  • Figure 47: Different types of Bankcards in China
  • Figure 48: Shenzhen Development Bank Credit Cards
  • Figure 49: Co-branded Debit Cards: Alipay Dragon Card and Taobao Green Card
  • Figure 50: Multiple Payment Channels for China Payment Companies