The role of smart enabler: supply-side case studies

Telecoms

Publication Date	October 2009
Publisher	Ovum
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	OVM00928

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Summary

This is the third in a series of reports examining the potential and risk of the smart enabler role. In our first and second reports, The role of smart enabler: positioning for growth in the open mobile market and The role of smart enabler: the framework unwrapped, we created a smart enabler framework and examined the enablers which are being developed. In this report we provide an overview of the vendors providing solutions in the smart enabler market.

Content

Executive summary
in a nutshell
Key messages
The smart enabler role is complex
There are significant risks for specialist players
Larger diversified players: lower risks, leverage existing assets
Operators are not the only 'smart enablers' in town
Beware the hype
Smart enabler vendors: overview
Case studies
Vendor positioning
Aepona: universal service platform
Player evaluation
Company credentials
Company strategy
The platform is at the heart of its strategy
Expanding platform capabilities
Partners: building momentum with application developers
Operator customers
Business models
Amdocs Interactive app store
Player evaluation
Company credentials
Application store strategy
GetJar
Player evaluation
Company credentials
Company strategy
The GetJar ecosystem
A scalable model
The business model
mBlox: aggregator for the new model
Player evaluation
Company credentials
Company strategy
mBlox solutions
Future services: preparing the way
Ericsson IPX: multimedia brokering
Player evaluation
Company credentials
Company strategy
Ericsson IPX's customer base
Business models
List of Figures
- Figure 1: Development of operator enabling services
- Figure 2: High-level player topography
- Figure 3: Aepona's universal service platform
- Figure 4: Other application categories live on NaaS
- Figure 5: Amdocs customer experience systems (CES) portfolio
- Figure 6: Amdocs interactive application store
- Figure 7: mBlox's message delivery products
- Figure 8: Ericsson IPX's offerings, 2009 and beyond
- Figure 9: Ericsson IPX's customer segmentation and customer references