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SMEs in Brazil: low mobility

Publication Date June 2009
Publisher Ovum
Product Type Report
Pages 13
ISBN Number not applicable
Product Code OVM00896
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Summary

Ovum recently surveyed a sample of Brazilian SMEs about their communications needs and preferences as part of an annual global SME survey. This report outlines the key findings and trends based on that research.

Content

  • Executive summary
  • In a nutshell
  • Key messages
  • Low mobility
  • Limited price focus
  • Budgets on the increase
  • Always room for service improvements
  • Cost and service support key mobile priorities
  • Telecoms providers have a broader ICT opportunity
  • Analysis
  • Priorities and spending
  • Generally satisfied with telecoms services
  • Improvement opportunities
  • Telecoms investment adds to success
  • Telecoms spend to increase
  • Mobility perspectives
  • Mobile priorities examined
  • Mobile data application usage to increase
  • Wireline perspective
  • Value-added services adoption
  • Managed services
  • About our survey
  • Scope
  • List of Figures
    • Figure 1: SMEs in Brazil: satisfaction with service provider
    • Figure 2: SMEs in Brazil: areas for improvement
    • Figure 3: SMEs in Brazil: general views on telecoms
    • Figure 4: SMEs in Brazil: expected budget changes
    • Figure 5: SMEs in Brazil: telecoms spend
    • Figure 6: SMEs in Brazil: mobile priorities
    • Figure 7: SMEs in Brazil: adoption of mobile data applications
    • Figure 8: SMEs in Brazil: telecoms operators provide VASs to SMEs
    • Figure 9: SMEs in Brazil: growth potential in managed services
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