The social telco

Content

• Executive summary
• In a nutshell
• Ovum view
• Introduction
• Defining the social telco
• Drivers for social telco activities
• Two major reasons why telcos need to become social
• Users migrating to other platforms
• Lack of effective innovation on the part of telcos
• Solving the two major challenges
• Two primary aims of social telco activities
• Creating alternative channels and business models for telco services
• Enabling true innovation that leverages telco functionality
• Social telco activities
• Engaging customers through Web 2.0 sites is just the beginning
• The focus should be on service exposure with effective controls
• Part and parcel of telco transformation efforts
• A difficult balance between openness and control
• BT's acquisition of Ribbit provides an interesting case study
• Two new service models
• Enabling new business models
• Not all services will be developed in this way
• Not just a fixed or consumer strategy
• Social telco is for mobile operators and enterprises too
• Third-party tools often part of the solution
• IBM, Oracle and Alcatel-Lucent among the vendors
• Examples and case studies
• Most telcos' strategies are in the early stages
• Vodafone Connect to Friends
• Chunghwa Telecom mash-up competition
• Telecom Italia
• List of Figures
  • Figure 1: Changing communication preferences for 15??