Steps Towards Improved Wholesale Customer Interaction Strategies

Publication Date	June 2008
Publisher	Ovum
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	OVM00548

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£550.00
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Summary

Wholesalers are realising the importance of how they handle the interactions with their customers and prospects, with increasing talk of putting the customer first, or at the centre of an organisation. Ovum principal analyst David James advises how wholesalers can improve their strategies for their interactions with their customers.

Content

Table of contents
Executive summary
- In a nutshell
- Key messages
Recommendations for wholesalers
- Clarity of purpose
- Flexibility is key to meeting customer requirements
- Wholesalers must offer multiple channels to their customers
- Co-ordinate all aspects of customer interaction
- Pretty is nice but not sufficient
- Let 'Kaizen' be your watchword
New customer interfaces improve customer service
- Customer service as a differentiator in wholesale
- Customer interfaces come in multiple forms
- Automating the customer interface
The wholesale customer's perspective
More can be done
The complexity of a multiplicity of interfaces