ON Vendor Profile: Ciena

Publication Date	June 2009
Publisher	Ovum
Product Type	Report
Pages	23
ISBN Number	not applicable
Product Code	OVM00803

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Summary

Ciena is a global provider of optical, broadband, and data equipment targeted at specific applications. Ciena has relied heavily on its home market of North America, however, the company has made strides in expanding into EMEA and Asia-Pacific.

Content

EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- Market position
- Key changes affecting Ciena since the last update
- Analysis of competitive position
- Strategy definition and execution
- Product line management
- Globalization
- Solutions selling
- SWOT analysis
- Relationships with tier-1 customers are biggest asset
- Strengths
- Weaknesses
- Opportunities
- Threats
- Ciena's ON ratings
- Good ON product set for high-growth markets but lack of product breadth outside of ON makes Ciena more vulnerable to market downturn
- Ciena's products compete well in high-growth applications
- Products
- Ciena has a focused portfolio of optical networking products aimed at high-growth applications
- Ciena's ON portfolio based on OTN, programmability, and automated management
- Key product: CoreDirector - Multiservice Switch
- Regional market data by product segment
- Ciena's 2008 ON revenues driven by BWM; North America is strongest region
- Ciena is the ninth-ranked ON vendor globally
- Marketing strategy
- Messaging
Partnerships/acquisitions
List of Tables
- Table 1: Ovum's overall rating of Ciena
- Table 2: Ciena's key strengths, weaknesses, opportunities, and threats
- Table 3: Mapping of Ciena's products to Ovum's segmentation
- Table 4: Ciena's regional ON revenues by product segment, 2Q08-1Q09
- Table 5: Ciena's regional market share and rank by product segment (rolling 4Q, 2Q08??