Why Invest in Mobility During a Downturn?

Content

• Overview
• Catalyst
• Summary
  • Key Messages
  • The global economic downturn has hit enterprise IT budgets but opportunities remain
  • Penetration of enterprise mobility is set to increase in key vertical industries
  • Technology is evolving to suit the changing demands of mobile workers
  • Applications need to be developed for both blue collar and white collar workers
  • Unified communications for mobile professionals is an emerging market opportunity
  • Perceived complexity of mobility deployments is a barrier to adoption
  • Choosing the right enterprise mobility system and provider is essential for maximizing ROI
  • Vendor expertise is the most important factor influencing enterprises' purchasing decisions
  • Table of figures
  • Table of tables
• Market OPPORTUNITY
  • The enterprise mobility industry is evolving
  • Mature mobility solutions are increasingly being adopted
  • Mobile line-of-business applications are yet to take off
  • Consumerization of IT could spark a new development phase of mobile applications
  • Tech savvy business managers are key to the success of mobilizing line-of-business applications
  • The global economic downturn has hit enterprise IT budgets but opportunities remain
  • Some enterprises are still planning to increase their IT budgets in 2009
  • The economic outlook indicates some signs of recovery
  • IT spending remains resilient in key sectors of the economy
  • Adoption of enterprise mobility solutions is set to increase in key verticals
  • Healthcare will lead growth in mobility adoption
  • Summary
• Technology Evolution
  • Mobile technology is evolving to suit the changing demands of mobile workers
  • Faster networks are unleashing the potential of mobility
  • Smartphones are becoming increasingly sophisticated to cater for different end-user profiles
  • There is a multitude of mobile operating systems from which enterprises can choose
  • Netbooks are emerging as a popular alternative to smartphones
  • Applications are being developed for both blue collar and white collar workers
  • Enterprise mobility applications for white collar workers are yet to take off
  • Unified communications for mobile workers is an emerging market opportunity
  • Enterprises should consider investing in presence and telephony applications for their mobile workers
  • Investing in mobile UC benefits the whole organization, not just the mobile employees
  • Communication-enabled business processes is next stage of mobile evolution
  • The mobility market is evolving towards automated real-time messaging for mobile workers
  • Mobile workers will be able to react to real-time information harvested from sensor nodes
  • Summary
• Customer Impact: Adopting the right enterprise mobility solution
  • Enterprises are willing to invest in IT to improve customer satisfaction
  • Vendors need to do more to convince enterprises of the value of mobility deployments
  • Deploying a secure mobility platform will help resolve enterprises' concerns
  • Enterprises should carefully examine the mobility platforms on offer to suit their requirements
  • The leading mobility vendors offer secure and manageable mobile platforms
  • Deploying a secure enterprise mobility solution requires end-user training and involvement
  • Perceived complexity of mobility deployments is causing a barrier to adoption
  • MNOs and system integrators are helping enterprises reduce the complexity in their mobility deployments
  • System integrators have a key role in the mobility market to help enterprises implement their deployments
  • It is important that end-users are involved in the design and implementation of mobile applications
  • Choosing the right mobility solution and provider is essential for maximizing ROI
  • Enterprises should consider alternative service delivery models to lower costs
  • Leading SaaS providers are broadening their mobile offering
  • Summary
• Go to Market
  • Vendors need to understand priorities of stakeholders targeted
  • Enterprises prefer purchasing on-site mobility deployments direct from the supplier
  • Vendors should consider the industry specific demands of enterprises when marketing their mobility offering
  • Expertise is the most important factor influencing enterprises' purchasing decisions
  • Recommendations
  • Vendors should focus on expanding their partner networks
  • Enterprises need to carefully audit their mobility requirements
• APPENDIX
  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: How did your IT budget change last year? How will it change next year?
  • Table 2: IMF GDP growth forecasts (%)
  • Table 3: How will your IT budget change in 2009?
  • Table 4: Have you deployed a mobility solution? Will you deploy one in 6-24 months?
  • Table 5: What are your business priorities for IT investment?
  • Table 6: Have you invested in these technologies? Will you invest in next 6-24 months?
  • Table 7: Which two vendors do you think are leaders in the mobility market?
  • Table 8: Will you increase your investment in mobility technology in the next 6-24 months?
  • Table 9: What is your preferred approach to purchasing a mobility solution?
  • Table 10: What is your preferred approach of deploying a mobility solution?
• List of Figures
  • Figure 1: IT budgets are sensitive to macroeconomic conditions but opportunities remain
  • Figure 2: IMF forecasts slight global economic recovery in 2010
  • Figure 3: In most industries there are a sizable number of planned IT budget increases
  • Figure 4: Increased penetration of mobile technology in key markets matches IT budget rises
  • Figure 5: Cellular networks have evolved to allow faster data transfer rates
  • Figure 6: Smartphones are evolving to suit the needs of mobile professionals
  • Figure 7: Automating real-time alerts for mobile workers will increase efficiently
  • Figure 8: Enterprises are focusing on improving customer service rather than cutting costs
  • Figure 9: Mobility deployments are being delayed due to perceived complexity and cost
  • Figure 10: Enterprises are increasingly recognizing the importance of mobile platforms
  • Figure 11: Enterprises should consider the flexibility of their mobile platform
  • Figure 12: Technology assessment of mobile platforms rating 1-10 (1=poor, 10=excellent)
  • Figure 13: Mobile network operators are expanding their offerings in the mobility market
  • Figure 14: System integrators are recognized by enterprises as being leaders in mobility
  • Figure 15: Enterprises are looking to increase their investment in mobile technologies
  • Figure 16: Vendors should be aware of the different stakeholders' priorities
  • Figure 17: Mobility deployments are usually selected and signed off by the board
  • Figure 18: Enterprises prefer to deploy mobility solutions on-site
  • Figure 19: Some industries are more open to hosted mobility solutions
  • Figure 20: Expertise is the leading factor that will influence an enterprise's purchasing decision