2006 Australia - Mobile Communications and Mobile Data Statistics (tables only)

Publication Date	October 2006
Publisher	BuddeComm
Product Type	Report
Pages	28
ISBN Number	not applicable
Product Code	BUD00056

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Summary

Executive Summary

Mobile communications

The killer application on mobile remains voice and beyond voice, there will not be a lot of room for growth apart from the current niche market for mobile data in business. Finally we are beginning to see a more rapid rollout of 3G services in Australia, as mobile operators must tap into new revenue streams. 3G will give operators the network efficiencies to become more competitive both in voice and data services. Hutchison continues to outperform its competitors, Telstra, Optus and Vodafone, in terms of market growth, but competition is heating up in the 3G arena.

Substitution has started rather late in Australia. While Vodafone had threatened with it for many years, it was Hutchison that led the charge in 2003 and 2004 but it was not until 2005 before some real action took place. Telstra reported a drop of 7% in fixed lines, in most cases seeing these customers move over to mobile. Further price cuts are needed to bring Australia into line with the rest of the world. Substitution will also fuel the developments in fixed-mobile conversion market. However wireless broadband could even play a bigger role here.

Mobile data

Cellular mobile networks have been built for voice services and even more importantly have been finetuned over the years for efficient and effective voice transmission. While both 2G and 3G allow, in principle, for a large range of mobile data services, these networks can never be optimised for that. Voice will remain the killer application for mobile with some data services included as support services and niche market services. WiMAX and 4G are the real solutions for mobile data but by then it will be called wireless personal broadband.

Content

1. Mobile Communications
- 1.1 Subscriber Statistics
- 1.2 Prepaid Services
- 1.3 Operator Revenues
- 1.4 Price Competition
- 1.5 Infrastructure
- 1.6 3G
- 1.7 Retail Market Developments
- 1.8 Handset Market
2. Mobile Data
- 2.1 Overview
- 2.2 Key Technologies
- 2.3 Messaging
- 2.4 Mobile Content
- 2.5 Wireless Mobility
- 2.6 Telemetry, Location Services, RFID
List Of Tables
- Table 1 - Mobile market subscribers, penetration and annual change - 1986 - 2008
- Table 2 - Mobile subscribers by carrier - 1993 - 2006
- Table 3 - Annual growth rate of mobile subscribers by carrier - 1993 - 2007*
- Table 4 - Market share (%) by carrier - 1993 - 2007*
- Table 5 - Mobile digital subscribers by carrier - mid 2006
- Table 6 - Market shares of customers for mobile carriers - 2002/03 - 2004/05
- Table 7 - Increase in customer numbers for mobile carriers - 2002/03 - 2004/05
- Table 8 - Revenue market share per market segment (corporate, SME, residential) - 1994 - 2007
- Table 9 - Net subscriber growth per segment (corporate, SME, residential) - 1994 - 2005
- Table 10 - Market shares of business market per major operator - 2005
- Table 11 - Mobile revenue, customer numbers and revenue/customer - 2004 to 2005
- Table 12 - Prepaid customers - 1998 - 2007
- Table 13 - Prepaid and postpaid retail customers - 30 June 2005
- Table 14 - Prepaid market shares - 1999 - 2005
- Table 15 - Market revenues prepaid - 1997 - 2007
- Table 16 - Market share electronic payments of total prepaid - 2002 - 2006
- Table 17 - Electronic payment market revenues - 2005
- Table 18 - Electronic payment market revenues - 2006
- Table 19 - Major electronic payment providers and their market share
- Table 20 - Revenue growth mobile market - 2000 - 2007
- Table 21 - Blended (post/pre) ARPU by operator - 2003 - 2006
- Table 22 - Average ARPU across all operators - 1993 - 2007
- Table 23 - Telstra - ARPU per month - 2004 - 2006
- Table 24 - Optus - prepaid, postpaid and blended ARPU per month - 2004 - 2006
- Table 25 - Vodafone - ARPU per month - 2004 - 2006
- Table 26 - Vodafone Group subscribers and revenue - Selected countries - 2005 - 2006
- Table 27 - Hutchison average revenue per user per month - 2003 - 2006
- Table 28 - Revenues, mobile communications services market per major operator - 1993 - 2007
- Table 29 - Market share revenues percent of mobile operators - 2000 - 2007
- Table 30 - Market share - mobile services market per major operator - 1997 - 2007*
- Table 31 - Substitution forecast 2004 - 2010
- Table 32 - Percentage change in mobile services index by user group - 2004 - 2005
- Table 33 - Percentage change in price indexes for mobile services - 2000 - 2005
- Table 34 - Revenue market shares FtM - 2003 - 2005
- Table 35 - Retail benchmarking monitoring mobile services - 2001 - 2003
- Table 36 - Terrestrial mobile network coverage - 2002; 2005
- Table 37 - Dimensions of MobileNet - AMPS - 1993 - 1996 (now closed)
- Table 38 - Number of base stations by operator - 2006
- Table 39 - Subscribers to 3G networks - 2003 - 2006
- Table 40 - Vodafone Group subscriber and revenue growth - Australia vs selected countries - 2005 - 2006
- Table 41 - 2G, 3G Average ARPU per month comparison - 2006
- Table 42 - Distribution channels - 2006
- Table 43 - Leading retailer outlets - 2006
- Table 44 - Mobile Phone Shipments - 2005 - 2007
- Table 45 - Mobile handset sales - 2002/03 - 2004/05
- Table 46 - Handset sales by technology - 2005
- Table 47 - Average mobile phone cost - 1986; 1993; 1998 - 2000; 2006
- Table 48 - Mobile handset supplier market shares (digital) - 1999; 2001; 2003; 2005
- Table 49 - Mobile data revenues for major players - 2005
- Table 50 - Corporate interest in mobile initiatives
- Table 51 - HSDPA Operators plans Australia
- Table 52 - Growth in SMS services - 2000 - 2005
- Table 53 - Growth in Telstra SMS messages - 2001 - 2005
- Table 54 - SMS market share by operator - 2005
- Table 55 - Revenues - major players and share - 2004 - 2005
- Table 56 - SMS growth forecasts - 2003 - 2010
- Table 57 - Revenues PSMS market - 2004 - 2007
- Table 58 - Australian content market revenue - 2005 - 2007
- Table 59 - Mobile content ARPU per customer - 2006
- Table 60 - Mobile data, Mobile voice and Wireless revenues - 2005; 2010; 2015
- Table 61 - Telemetry market - vertical market share forecast