CHILDWISE Monitor Report 2008-09 - Mobile Phones
| Publication Date | January 2009 |
|---|---|
| Publisher | Childwise |
| Product Type | Report |
| Pages | 24 |
| ISBN Number | not applicable |
| Product Code | CDW00004 |
Buy this product or for assistance call +44 20 7060 7474
Summary
The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year. This year, almost 1800 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.
This report focuses on children's ownership and use of mobile phones.
Content
- OVERVIEW AND SUMMARY
- INTRODUCTION
- Background to the report
- Sample
- Interview
- Report Contents
- About the children
- CHILDREN AND THEIR MEDIA
- MOBILE PHONES SUMMARY
- 3.1 Ownership of mobile phones
- 3.2 Text messaging and other activities
- 3.3 Main reasons for owning a mobile phone
- 3.4 Payment methods and amount spent
- 3.5 Differences between subgroups
- APPENDIX
- About ChildWise
Delivery Details
PDF:Immediate delivery
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