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European Mobile Market Scenario to 2012

Publication Date May 2008
Publisher RNCOS
Product Type Report
Pages 135
ISBN Number not applicable
Product Code RCS00424
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Summary

This report will help the clients to analyze the leading-edge opportunities critical to the success of the growing mobile handset market in Europe. The analysis given in the report is supplemented with the statistical facts and helps handset manufacturers, service providers, and investors navigate the evolving market of mobile handsets in Europe.

Markets Covered

This section covers the industry background, overview and number of operators in each region of the European mobile device and handset market. The report covers Bulgaria, Denmark, Finland, France, Ireland, the Netherlands, Poland, Turkey, the UK, Czech Republic, Germany, Hungary, Italy, Russia, Spain and Ukraine.

Market Analysis

The European mobile market, despite saturation (most of the region's markets had exceeded 100% penetration at the end of 2007), continues to grow. Data ARPU has been resilient despite promotions lowering the price of SMS services, which alone can account for up to 90% of total data revenue. Operators have successfully focused on migrating subscribers to 3G, while GSM growth has been flat or minimal, though until flat-rate data plans become common, the expensive 3G services will remain under-used.

Key Findings

  • The total mobile subscription in Europe reached 753.5 Million by the end of December 2007 at a CAGR of nearly 17.6% during the period 2002-2007.
  • In terms of subscriber base, the largest market in Europe is Russia with a share of 22%. In comparison, Ireland forms the smallest market with approx 0.7% share in 2006.
  • Total mobile subscribers in the European region are expected to increase at a CAGR of around 2.35% during 2008-2012.
  • Mobile collaboration is emerging as a big time phenomenon in Europe, thus driving the mobile industry of the region.

Key Issues & Facts

  • What are the main factors that are driving the mobile market in the European region?
  • What are the recent trends and developments in the mobile industry in Europe?
  • What is the mobile subscriber penetration rate in Europe?
  • How value-added services are driving the mobile phone market?
  • What is the country-wise mobile subscriber base in Europe?
  • What are the future growth prospects and opportunities for the mobile industry in Europe?

Forecast & Analysis

The report gives an idea of the competitive landscape of the mobile industry through a detailed market sizing and forecast on the mobile handset market. The most optimistic and pessimistic approach of the market analysis helps the manufacturers and service providers to anticipate the future scenario of the European mobile market.

Key Players

This section provides an overview of the facts and financials of key competitors, including mobile handset manufacturers like Nokia OYJ, Motorola, Inc, Sony Ericsson Mobile Communications AB, Siemens AG, Samsung Electronics Co., Ltd., Ericsson Inc, BenQ Corporation, Alcatel-Lucent; and mobile phone service providers like Vodafone, Orange PLC, SONOFON Holding A/S, E-Plus Mobilfunk GmbH & Co. KG, TeliaSonera AB, and Elisa Corporation, among others.

Research Methodology Used

Information Sources

The information has been sourced from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and access to more than 3000 paid databases.

Analysis Method

Methods like ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for prudent analysis.

Content

  • 1. Analyst View
  • 2. European Mobile Market: An Overview
  • 3. Why the Europe Mobile Market is Attractive?
    • 3.1 Young & Urban Population
    • 3.2 Technological Advancement
    • 3.3 Mobile Collaboration
    • 3.4 Purchasing Power
    • 3.5 Relocation (Rural to Urban)
  • 4. Europe Mobile Market Performance by Country
    • 4.1 Bulgaria
      • 4.1.1 Mobile Subscription
        • 4.1.1.1 Past & Current Performance
        • 4.1.1.2 Future Scenario (2008-2012)
      • 4.1.2 Mobile Revenue/Market Share
      • 4.1.3 Recent Developments
    • 4.2 Denmark
      • 4.2.1 Mobile Subscription
        • 4.2.1.1 Past & Current Performance
        • 4.2.1.2 Future Scenario (2008-2012)
      • 4.2.2 Mobile Revenue/Market Share
      • 4.2.3 Recent Developments
    • 4.3 Finland
      • 4.3.1 Mobile Subscription
        • 4.3.1.1 Past & Current Performance
        • 4.3.1.2 Future Scenario (2008-2012)
      • 4.3.2 Mobile Revenue/Market Share
      • 4.3.3 Recent Developments
    • 4.4 France
      • 4.4.1 Mobile Subscription
        • 4.4.1.1 Past & Current Performance
        • 4.4.1.2 Future Scenario (2008-2012)
      • 4.4.2 Mobile Revenue/Market Share
      • 4.4.3 Recent Developments
    • 4.5 Ireland
      • 4.5.1 Mobile Subscription
        • 4.5.1.1 Past & Current Performance
        • 4.5.1.2 Future Scenario (2008-2012)
      • 4.5.2 Mobile Revenue/Market Share
      • 4.5.3 Recent Developments
    • 4.6 Netherlands
      • 4.6.1 Mobile Subscription
        • 4.6.1.1 Past & Current Performance
        • 4.6.1.2 Future Scenario (2008-2012)
      • 4.6.2 Mobile Revenue/Market Share
      • 4.6.3 Recent Developments
    • 4.7 Poland
      • 4.7.1 Mobile Subscription
        • 4.7.1.1 Past & Current Performance
        • 4.7.1.2 Future Scenario (2008-2012)
      • 4.7.2 Mobile Revenue/Market Share
      • 4.7.3 Recent Developments
    • 4.8 Turkey
      • 4.8.1 Mobile Subscription
        • 4.8.1.1 Past & Current Performance
        • 4.8.1.2 Future Scenario (2008-2012)
      • 4.8.2 Mobile Revenue/Market Share
      • 4.8.3 Recent Developments
    • 4.9 United Kingdom
      • 4.9.1 Mobile Subscription
        • 4.9.1.1 Past & Current Performance
        • 4.9.1.2 Future Scenario (2008-2012)
      • 4.9.2 Mobile Revenue/Market Share
      • 4.9.3 Recent Developments
    • 4.10 Czech Republic
      • 4.10.1 Mobile Subscription
        • 4.10.1.1 Past & Current Performance
        • 4.10.1.2 Future Scenario (2008-2012)
      • 4.10.2 Recent Developments
    • 4.11 Germany
      • 4.11.1 Mobile Subscription
        • 4.11.1.1 Past & Current Performance
        • 4.11.1.2 Future Scenario (2008-2012)
      • 4.11.2 Recent Developments
    • 4.12 Hungary
      • 4.12.1 Mobile Subscription
        • 4.12.1.1 Past & Current Performance
        • 4.12.1.2 Future Scenario (2008-2012)
      • 4.12.2 Recent Developments
    • 4.13 Italy
      • 4.13.1 Mobile Subscription
        • 4.13.1.1 Past & Current Performance
        • 4.13.1.2 Future Scenario (2008-2012)
      • 4.13.2 Recent Developments
    • 4.14 Russia
      • 4.14.1 Mobile Subscription
        • 4.14.1.1 Past & Current Performance
        • 4.14.1.2 Future Scenario (2008-2012)
      • 4.14.2 Recent Developments
    • 4.15 Spain
      • 4.15.1 Mobile Subscription
        • 4.15.1.1 Past & Current Performance
        • 4.15.1.2 Future Scenario (2008-2012)
      • 4.15.2 Recent Developments
    • 4.16 Ukraine
      • 4.16.1 Mobile Subscription
        • 4.16.1.1 Past & Current Performance
        • 4.16.1.2 Future Scenario (2008-2012)
      • 4.16.2 Recent Developments
  • 5. Market Opportunities
    • 5.1 Mobile TV
    • 5.2 Handset Replacement Market
    • 5.3 Mobile Handset Manufacturers
    • 5.4 Mobile Gaming
  • 6. Key Players
    • 6.1 Major Handset Manufacturers
      • 6.1.1 Nokia OYJ
      • 6.1.2 Motorola, Inc.
      • 6.1.3 Sony Ericsson Mobile Communications AB
      • 6.1.4 Siemens AG
      • 6.1.5 Samsung Electronics Co., Ltd.
      • 6.1.6 Ericsson Inc.
      • 6.1.7 BenQ Corporation
      • 6.1.8 Alcatel-Lucent
    • 6.2 Major Mobile Phone Service Providers
      • 6.2.1 Vodafone
      • 6.2.2 Orange PLC
      • 6.2.3 O2
      • 6.2.4 SONOFON Holding A/S
      • 6.2.5 E-Plus Mobilfunk GmbH & Co. KG
      • 6.2.6 TeliaSonera AB
      • 6.2.7 Elisa Corporation
      • 6.2.8 TDC A/S
      • 6.2.9 Mobistar SA
  • List of Figures:
    • Figure 2-1: Europe - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 2-2: Europe - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 3-1: Europe - Growth in Urban Population by Region (%), 2000 & 2030F
    • Figure 4-1: Bulgaria - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-2: Bulgaria - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-3: Bulgaria - Postpaid Mobile Subscriber Base (in Million), 2002-2006
    • Figure 4-4: Bulgaria - Prepaid Mobile Subscriber Base (in Million), 2002-2006
    • Figure 4-5: Bulgaria - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-6: Bulgaria - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-7: Bulgaria - Mobile Services Revenue (in Billion BGN), 2005 & 2006
    • Figure 4-8: Bulgaria - Share of Mobile Services Revenue in Telecom Market (%), 2006
    • Figure 4-9: Denmark - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-10: Denmark - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-11: Denmark - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-12: Denmark - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-13: Finland - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-14: Finland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-15: Finland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-16: Finland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-17: Finland - Share of Mobile Operators (%), 2006
    • Figure 4-18: France - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-19: France - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-20: France - Share of Subscription & Flat Rate Packages & Prepaid Cards in Mobile Market (%), 2002-2006
    • Figure 4-21: France - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-22: France - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-23: Ireland - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-24: Ireland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-25: Ireland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-26: Ireland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-27: Ireland - Mobile Retail Revenue* (in Million Euro), Q4 2005 to Q4 2007
    • Figure 4-28: Netherlands - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-29: Netherlands - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-30: Netherlands - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-31: Netherlands - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-32: Netherlands - Share of Mobile Operators (%), H1 2006
    • Figure 4-33: Poland - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-34: Poland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-35: Poland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-36: Poland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-37: Poland - Mobile Subscription Revenue (in Million PLN), 2002-2006
    • Figure 4-38: Poland - Share of Mobile Operators by Subscription (%), 2002-2006
    • Figure 4-39: Poland - Share of Mobile Operators by Revenue (%), 2002-2006
    • Figure 4-40: Turkey - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-41: Turkey - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-42: Turkey - Prepaid Mobile Subscriber Base* (in Million), 2002-2006
    • Figure 4-43: Turkey - Postpaid Mobile Subscriber Base* (in Million), 2002-2006
    • Figure 4-44: Turkey - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-45: Turkey - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-46: Turkey - Mobile Subscription Revenue (in Billion US$), 2002-2005
    • Figure 4-47: UK - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-48: UK - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-49: UK - Contract Mobile Subscriber Base (in Million), 2002-2006
    • Figure 4-50: UK - Pre-pay Mobile Subscriber Base (in Million), 2002-2006
    • Figure 4-51: UK - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-52: UK - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-53: UK - Mobile Retail Revenue (in Billion GBP), 2002-2006
    • Figure 4-54: UK - Average Retail Revenue per Mobile Subscription (in GBP per Month), 2002-2006
    • Figure 4-55: Czech Republic - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-56: Czech Republic - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-57: Czech Republic - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-58: Czech Republic - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-59: Germany - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-60: Germany - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-61: Germany - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-62: Germany - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-63: Hungary - Mobile Subscriber Base (in Million), 2002-2007
    • Figure 4-64: Hungary - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-65: Hungary - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-66: Hungary - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-67: Italy - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-68: Italy - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-69: Italy - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-70: Italy - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-71: Russia - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-72: Russia - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-73: Russia - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-74: Russia - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-75: Spain - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-76: Spain - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-77: Spain - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-78: Spain - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 4-79: Ukraine - Mobile Subscriber Base (in Million), 2002-2007E
    • Figure 4-80: Ukraine - Mobile Subscriber Penetration (per 100 People), 2002-2007E
    • Figure 4-81: Ukraine - Forecast for Mobile Subscriber Base (in Million), 2008-2012
    • Figure 4-82: Ukraine - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
    • Figure 5-1: Global - Forecast for Mobile TV Market by Region (%), 2011
    • Figure 5-2: Global - Forecast for Mobile Gaming Revenue by Region (%), 2011
  • List of Tables:
    • Table 2-1: Europe - Mobile Subscriber Base by Country (in Million), 2002-2007E
    • Table 4-1: Bulgaria - Number of SMS & MMS Sent through Mobile (in '000), 2003-2006
    • Table 4-2: Bulgaria - Share of Mobile Operators by Revenue (%), 2003-2006
    • Table 4-3: Bulgaria - Share of Mobile Operators by Subscription (%), 2003-2006
    • Table 4-4: Denmark - Share of Mobile Operators by Subscription (%), 2002-2006
    • Table 4-5: Finland - Mobile Calls & Messages (in Million), Q4 2005 to Q3 2007
    • Table 4-6: France - Mobile Subscriber Base by Customer Type (in Million), 2002-2006E
    • Table 4-7: France - Mobile Subscriber Base by Subscription Type (in Million), 2002-2006E
    • Table 4-8: France - Outbound Mobile Calling by Destination (in Billion Minutes), 2002-2006E
    • Table 4-9: France - Outbound Mobile Calling by Subscription Type (in Billion Minutes), 2002-2006E
    • Table 4-10: France - Mobile Services Revenue (in Billion Euro), 2002-2006E
    • Table 4-11: France - Mobile Services Revenue by Subscription Type (in Billion Euro), 2002-2006E
    • Table 4-12: France - Outbound Mobile Calling Revenue by Destination (in Billion Euro), 2002-2006E
    • Table 4-13: Ireland - Mobile Services Volume (Q4 2005 to Q4 2007)
    • Table 4-14: Netherlands - Mobile Retail Revenue* (in Million Euro), H1 2006 & H1 2007
    • Table 4-15: Netherlands - Mobile Wholesale Revenue* (in Million Euro), H1 2006 & H1 2007
    • Table 4-16: UK - Mobile Subscriber Base by Operator (in Million), 2002-2006
    • Table 4-17: UK - Mobile Retail Revenue by Service (in Billion GBP), 2002-2006
    • Table 4-18: UK - Mobile Retail Revenue by Operator (in Billion GBP), 2002-2006
    • Table 4-19: UK - Average Retail Revenue per Mobile Subscription by Service (in GBP per Month), 2002-2006
    • Table 6-1: Nokia OYJ - Key Financials (in Million Euro), 2005-2007
    • Table 6-2: Motorola, Inc. - Key Financials (in Million US$), 2005-2007
    • Table 6-3: Sony Ericsson Mobile Communications AB - Key Financials (in Million Euro), 2005-2007
    • Table 6-4: Siemens AG - Key Financials (in Million US$), 2005-2007
    • Table 6-5: Samsung Electronics Co., Ltd. - Key Financials (in Billion KRW), 2005 & 2006
    • Table 6-6: Ericsson Inc. - Key Financials (in Million SEK), 2005-2007
    • Table 6-7: BenQ Corporation - Key Financials (in Million TWD), 2004-2006
    • Table 6-8: Alcatel-Lucent - Key Financials (in Million Euro), 2005-2007
    • Table 6-9: Vodafone - Key Financials (in Million GBP), 2005-2007
    • Table 6-10: Orange PLC - Key Financials (in Million Euro), 2006 & 2007
    • Table 6-11: O2 - Key Financials (in Million GBP), 2003-2005
    • Table 6-12: SONOFON Holding A/S - Key Financials (in Million NOK), 2004-2006
    • Table 6-13: TeliaSonera AB - Key Financials (in Million SEK), 2005-2007
    • Table 6-14: Elisa Corporation - Key Financials (in Million Euro), 2006 & 2007
    • Table 6-15: TDC A/S - Key Financials (in Million DKK), 2005-2007
    • Table 6-16: Mobistar SA - Key Financials (in '000 Euro), 2006 & 2007

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