Factors Influencing Handset Choice

Publication Date	March 2007
Publisher	iReach
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	ICH00055

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Summary

At present, the mobile handset market has become fiercely competitive. Handset features continue to be developed, resulting in consumers having a wider range of more sophisticated choices. This report will identify and explain the main features and factors that influence handset choice as well as classifying the most important factors that vendors might consider.

Content

1. Introduction
2. Main companies
- LG
- Samsung
- Motorola
- Nokia
- Sony Ericsson
- Sagem
3. Factors Influencing Handset Choice
- 3.1 Features
  - Camera/ Bluetooth/ Memory Card/ MP3 Player/ FM Radio/ SMS/ MMS/ Video Recorder/ Polyphonic Tones/ Real Tones/ Flip Phones/ Connectivity
- 3.2 Brand Loyal
- 3.4 Promotion
- 3.5 Word of Mouth (WOM) - Salesman/ Family/ Friends
4. Conclusion