Factors Influencing Handset Choice
| Publication Date | March 2007 |
|---|---|
| Publisher | iReach |
| Product Type | Report |
| Pages | 20 |
| ISBN Number | not applicable |
| Product Code | ICH00124 |
Buy this product or for assistance call +44 20 7060 7474
Summary
At present, the mobile handset market has become fiercely competitive. Handset features continue to be developed, resulting in consumers having a wider range of more sophisticated choices. This report will identify and explain the main features and factors that influence handset choice as well as classifying the most important factors that vendors might consider.
Content
- 1. Introduction
- 2. Main companies
- LG
- Samsung
- Motorola
- Nokia
- Sony Ericsson
- Sagem
- 3. Factors Influencing Handset Choice
- 3.1 Features
- Camera/ Bluetooth/ Memory Card/ MP3 Player/ FM Radio/ SMS/ MMS/ Video Recorder/ Polyphonic Tones/ Real Tones/ Flip Phones/ Connectivity
- 3.2 Brand Loyal
- 3.4 Promotion
- 3.5 Word of Mouth (WOM) - Salesman/ Family/ Friends
- 3.1 Features
- 4. Conclusion
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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