Handset Manufacturer Competitor Analysis: Panasonic in Japan

Publication Date	February 2006
Publisher	IE Market Research
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	IEM00169

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£105.00
approximately: $196 | €133

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Summary

Compared to NEC, Panasonic appears to have stronger brand equity among Japanese mobile users, according to our 2005 - 06 Brand Image Survey (see Annex A for details of this survey). Overall, Panasonic's "Share of Mind" was 23.5%, a full 7.6% higher than i

Content

Strategic Outlook
Operational Summary
2005-06 Brand Image Survey Results and Analysis
2005-06 Wireless Strategy Survey Results and Analysis
Panansonic Financial Analysis
Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
Annex B:F