Handset Manufacturer Competitor Analysis: Sharp in Japan

Publication Date	February 2006
Publisher	IE Market Research
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	IEM00168

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£115.00
approximately: $199 | €146

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Summary

In our opinion, Sharp's strategy has made it a leading innovator in the camera phone domain, both in Japan and internationally; however, its next market move is unclear to us. Sharp was very late in arriving to the handset scene in Japan, and was not even

Content

Strategic Outlook
Operational Summary
2005-06 Brand Image Survey Results and Analysis
2005-06 Wireless Strategy Survey Results and Analysis
Sharp Financial Analysis
Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
Annex B:F