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Handset Manufacturers in Ireland

Publication Date February 2006
Publisher iReach
Product Type Report
Pages 15
ISBN Number not applicable
Product Code ICH00025
Price

£970.00
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Summary

According to Comreg, mobile penetration in Ireland reached 100% towards the end of 2005.

In the survey published by Comreg, it was found that 80% of mobile users' rate value for money and lower prices as important when choosing or switching their phone operator.
Research shows that 24% of handset users opt for post paid while 74% prefer pre paid.

iReach research reveals that the majority of Generation X opts for prepaid handsets due largely to financial reasons. This statistic is highest amongst 17-19 year olds as 91% have prepaid handsets.

According iReach, the main manufacturers of handsets are Nokia who hold 72% of the handset market across 23-25 year olds.

In terms of price Ireland remain 6th in the pre-paid mobile basket, four places better than the EU average in terms of price amongst the 19 EU countries. Ireland is ranked 12th on average in terms of post-paid handsets.

Content

  • 1 Outline
  • 2 Company Profiles
  • 3 Pre Paid
  • 4 Post Paid
  • 5 Innovations
  • 6 Conclusions