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The iPhone Effect

Apple's Entry into the Mobile Space

Publication Date August 2007
Publisher KAZAM Technologies
Product Type Report
Pages 23
ISBN Number not applicable
Product Code KAZ00002
Price

£670.00
approximately: $999 | €798

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Summary

This report takes an analytic look at iPhone and how it could bring transformations in the industry. It provides a unique perspective on what lies behind Apple's iPhone strategy.

Content

  • Executive Summary:
  • The Strategic Rationale
  • iPhone as Device
  • iPhone as a Competitive Threat
  • The Impact:
  • Network and user experience
  • Content and Data Applications:
  • iPhone & VOIP:
  • Handset:
  • iPhone in Europe:
  • iPhone in Asia:
  • Counter Strategies:
  • Conclusion: