iPhone Competition

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round-up of The Major Handset Vendors in 2007

Publication Date February 2008
Publisher Ovum
Product Type Report
Pages 15
ISBN Number not applicable
Product Code OVM00483
Price

£550.00
approximately: $1,028 | €698

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Summary

2007 was a dramatic year in the handset market, according to Martin Garner, with the collapse of Motorola, the dominance of Nokia becoming increasingly evident, the arrival of the iPhone and the announcement of Google's Android. In the year, volumes shipped exceeded 1 billion units for the first time, but revenues for the 'big five' vendors fell by 2%. Overall profits improved, in spite of Motorola turning in a thumping $1.2 billion loss. The vendor landscape changed a lot in 2007 and will continue to reshape in 2008.

Content

  • Overview
  • Key messages
  • Market development
  • Shipments
  • Market shares
  • Average sale price and revenues
  • Profits
  • Vendors going into 2008
  • Nokia
  • Samsung
  • Motorola's implosion
  • Sony Ericsson
  • LG
  • Figure 1 Total worldwide handset shipments for the top five vendors, 2003-7
  • Figure 2 Top five handset vendors' shipments by vendor, 2006-7
  • Figure 3 Top five handset vendors' market share, 2006-7
  • Figure 4 Top five handset vendors' ASPs
  • Table 1 Top five handset vendor revenues, 2006-7
  • Figure 5 Top five handset vendors' total operating profits, 2003-7
  • Table 2 Top five handset vendor profits, 2006-7
  • Figure 6 Top five handset vendors' profit share, 2006-7
  • Figure 7 Top five handset vendors' profits per phone, 2006-7
  • Table 3 Samsung, Motorola and Nokia comparison