Mobile application stores: key success factors
| Publication Date | June 2009 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 6 |
| ISBN Number | not applicable |
| Product Code | OVM00722 |
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Summary
During 2008, in a first for the mobile industry, consumer demand for third-party applications began driving both handset sales and revenues for developers and original equipment manufacturers (OEMs).
Content
- EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- Key success factors
- Keep it simple, stupid: complex and costly submission processes inhibit developers
- Monetising applications is key for developers and everyone else
- New entrants must leverage existing developer communities
- Application stores: summary
- Future outlook
- Competition between vendors will intensify during 2009
- List of Tables
- Table 1: Summary of mobile application store propositions from key vendors
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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