Asia/Pacific (Excluding Japan) Mobile Music Services 2007-2011 Forecast and Analysis

Ringback Tones Rule Supreme

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	155
ISBN Number	not applicable
Product Code	IDC04046

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Summary

This IDC study provides forecasts for and analysis of the Asia/Pacific (excluding Japan) or APEJ mobile music services market in 10 countries in the region ? Australia, Hong Kong, India, Malaysia, the Philippines, the People's Republic of China (PRC), Singapore, South Korea, Taiwan, and Thailand. In particular, this study analyzes the ringtone, ringback tone, and full-track over-the-air (OTA) music download markets. The future outlook section presents forecast data for the ringtone, ringback tone, and OTA mobile music services in the APEJ region, presenting IDC's assumptions for the period from 2007 to 2011.

"Even though adoption trends for the different flavors of mobile music tend to vary from country to country within the APEJ region, popularity of mobile music continued to soar in APEJ in 2006 and in 1H07. Ringtones remain hugely popular, viral adoption in the PRC, India, and Korea have helped ringback tones become the most popular form of mobile entertainment content capturing over 50% share of the total mobile music revenue in APEJ in 2006,"says Claudio Checchia, research manager for IDC Asia/Pacific's Consumer Markets program."In addition, although OTA mobile music stores have now been introduced across APEJ, they will only cater to a niche segment of the mobile user population throughout the forecast period. Adoption of OTA mobile music stores in APEJ remains constrained by a number of factors, including widespread piracy, low consumer awareness, and unproven business models."

Content

IDC Opinion
In This Study
- Methodology
- Executive Summary
  - Australia
  - Hong Kong
  - India
  - Korea
  - Malaysia
  - Philippines
  - People's Republic of China
  - Singapore
  - Taiwan
  - Thailand
Situation Overview
Figure: Asia/Pacific (Excluding Japan) Ringtone Market Revenue by Geography, 2006
Figure: Asia/Pacific (Excluding Japan) Mobile Ringback Tone Revenue by Geography, 2006
Figure: Asia/Pacific (Excluding Japan) Mobile Full-Track Music Revenue by Geography, 2006
- Australia
  - Australia Mobile Music Market
  - Table: Australia Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Australia
    - Ringtones
    - Table: Australia Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Australia Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Australia Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Australia Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Australia Future Assessment
- Hong Kong
  - Hong Kong Mobile Music Market
  - Table: Hong Kong Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Hong Kong
    - Ringtones
    - Ringtones
    - Table: Hong Kong Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Hong Kong Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Hong Kong Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Hong Kong Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - HongKong Future Assessment
- India
  - India Mobile Music Market
  - Table: India Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in India
    - Ringtones
    - Table: India Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: India Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: India Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: India Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - India Future Assessment
- Korea
  - Korea Mobile Music Market
  - Table: Korea Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Korea
    - Ringtones
    - Ringtones
    - Table: Korea Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Korea Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Korea Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Korea Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Korea Future Assessment
- Malaysia
  - Malaysia Mobile Music Market
  - Table: Malaysia Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Malaysia
    - Ringtones
    - Table: Malaysia Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Malaysia Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Malaysia Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Malaysia Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Malaysia Future Assessment
- Philippines
  - Philippines Mobile Music Market
  - Table: Philippines Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in the Philippines
    - Ringtone
    - Table: Philippines Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Philippines Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Philippines Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Philippines Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Philippines Future Assessment
- People's Republic of China
  - People's Republic of China Mobile Music Market
  - Table: PRC Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in the People's Republic of China
    - Ringtones
    - Table: PRC Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: PRC Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: PRC Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: PRC Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - People's Republic of China Future Assessment
- Singapore
  - Singapore Mobile Music Market
  - Table: Singapore Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Singapore
    - Ringtones
    - Table: Singapore Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Singapore Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Singapore Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Singapore Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Singapore Future Assessment
- Taiwan
  - Taiwan Mobile Music Market
  - Table: Taiwan Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Taiwan
    - Ringtones
    - Table: Taiwan Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Taiwan Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Taiwan Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Taiwan Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Taiwan Future Assessment
- Thailand
  - Thailand Mobile Music Market
  - Table: Thailand Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
  - Ringtone Ecosystem in Thailand
    - Ringtones
    - Table: Thailand Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
    - Ringback Tones
    - Table: Thailand Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
    - Full-Track Music
    - Table: Thailand Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
    - Table: Thailand Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
  - Thailand Future Assessment
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Ringtone Market, 2007-2011
- Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Ringback Tone Market, 2006-2011
- Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Full-Track Music Market, 2007-2011
- Table: Asia/Pacific (Excluding Japan) Mobile Subscribers and Mobile Music Customers and Subscribers, 2006-2011 (M)
- Table: Asia/Pacific (Excluding Japan) Ringtone Traffic Volume, ARPU, Downloads per Customer, and Average Retail Price per Ringtone, 2006-2011
- Table: Asia/Pacific (Excluding Japan) Mobile Ringback Tone Subscription and Content Revenue, 2006-2011 ($M)
- Table: Asia/Pacific (Excluding Japan) Mobile Full-Track Music Traffic Volume, 2006-2011 (M)
- Table: Asia/Pacific (Excluding Japan) Mobile Full-Track Music Traffic Revenue, 2006-2011 (US$M)
- Market Context
- Table: Asia/Pacific (Excluding Japan) Mobile Music Revenue, 2006-2011: Comparison of November 2006 and November 2007 Forecasts (US$M)
- Figure: Asia/Pacific (Excluding Japan) Mobile Music Revenue, 2006-2011: Comparison of November 2006 and November 2007 Forecasts
Essential Guidance
Learn More
- Related Research
- Definitions
  - Ringtone
  - Ringback Tone
  - Over-the-Air Full-Track Downloads
- Synopsis