Asia/Pacific Mobile Music 2008-2012 Forecast and Analysis

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	88
ISBN Number	not applicable
Product Code	IDC07116

Buy this product or for assistance call +44 20 7060 7474

PDF £2,705.00$4500 | €3028

FAX Order above formats by FAX

Summary

This IDC study provides forecasts for and analysis of the Asia/Pacific (excluding Japan) or APEJ mobile music services market in 10 countries in the region - Australia, Hong Kong, India, Malaysia, the Philippines, the People's Republic of China (PRC), Singapore, South Korea, Taiwan, and Thailand. In particular, this study analyzes the ringtone, ringback tone, and full-track over-the-air (OTA) music download markets. The future outlook section presents forecast data for the ringtone, ringback tone, and OTA mobile music services in the APEJ region, presenting IDC's assumptions for the period from 2007 to 2012.

"Mobile music adoption tends to vary from country to country within the APEJ region, but times are changing as technology improves," says Tsu-Ann Tham, associate analyst for IDC Asia/Pacific's Consumer Markets program. "Ringtones, while still popular in India, are generally fading across the region as more phones become MP3 enabled. Ringback tones still have some momentum though, particularly in PRC, India, and Korea. Full-track downloads are still in early stages given the heavy amount of pirated content available, but some progress is being made."

Content

Idc opinion
In This Study
- Methodology
  - 2008 Asia/Pacific Mobile Music Analyst Team
- Executive Summary
  - Australia
  - Hong Kong
  - India
  - Korea
  - Malaysia
  - Philippines
  - People's Republic of China
  - Singapore
  - Taiwan
  - Thailand
Situation Overview
- Asia/Pacific (Excluding Japan)
  - Ringtones
  - Figure: Asia/Pacific (Excluding Japan) Ringtone Market Revenue by Geography, 2007
  - Ringback Tones
  - Figure: Asia/Pacific (Excluding Japan) Ringback Tone Market Revenue by Geography, 2007
  - Full-Track Music
  - Figure: Asia/Pacific (Excluding Japan) Full-Track OTA Music Market Revenue by Geography, 2007
- Australia
- Table: Australia Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Australia Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Australia Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Australia Mobile Full-Track Revenue and ARPU, 2007-2012
  - Future Assessment of the Australia Market
- Hong Kong
- Table: Hong Kong Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Hong Kong Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Hong Kong Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Hong Kong Mobile Full-Track Revenue and ARPU, 2007-2012
  - Hong Kong Future Assessment
- India
- Table: India Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: India Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: India Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: India Mobile Full-Track Revenue and ARPU, 2007-2012
  - India Future Assessment
- Korea
- Table: Korea Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Korea Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Korea Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Korea Mobile Full-Track Revenue and ARPU, 2007-2012
  - Korea Future Assessment
- Malaysia
  - Malaysia Mobile Music Market
  - Table: Malaysia Mobile Music Users by Service Type, 2007-2012 (M)
    - Ringtones
    - Table: Malaysia Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Malaysia Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Malaysia Mobile Full-Track Revenue and ARPU, 2007-2012
  - Malaysia Future Assessment
- Philippines
- Table: Philippines Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Philippines Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Philippines Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Philippines Mobile Full-Track Revenue and ARPU, 2007-2012
  - Philippines Future Assessment
- People's Republic of China
- Table: PRC Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: PRC Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: PRC Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: PRC Mobile Full-Track Revenue and ARPU, 2007-2012
  - People's Republic of China Future Assessment
- Singapore
- Table: Singapore Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Singapore Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Singapore Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Singapore Mobile Full-Track Revenue and ARPU, 2007-2012
  - Singapore Future Assessment
- Taiwan
- Table: Taiwan Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Taiwan Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Taiwan Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Taiwan Mobile Full-Track Revenue and ARPU, 2007-2012
  - Taiwan Future Assessment
- Thailand
- Table: Thailand Mobile Music Users by Service Type, 2007-2012 (M)
  - Ringtones
  - Table: Thailand Ringtone Revenue and ARPU, 2007-2012
    - Ringback Tones
    - Table: Thailand Ringback Tone Revenue and ARPU, 2007-2012
    - Full-Track Music
    - Table: Thailand Mobile Full-Track Revenue and ARPU, 2007-2012
  - Thailand Future Assessment
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Music Market, 2007-2012
- Table: APEJ Mobile Music Users by Service Type, 2007-2012 (M)
- Table: APEJ Ringtone Revenue and ARPU, 2007-2012
- Table: APEJ Ringback Tone Revenue and ARPU, 2007-2012
- Table: APEJ Mobile Full-Track Revenue and ARPU, 2007-2012
- Market Context
- Table: Asia/Pacific (Excluding Japan) Total Mobile Music Revenue, 2007-2012: Comparison of November 2007 and November 2008 Forecasts (US$M)
- Figure: Asia/Pacific (Excluding Japan) Total Mobile Music Revenue, 2007-2012: Comparison of November 2007 and November 2008 Forecasts
Essential Guidance
Learn More
- Related Research
- Definitions
  - Ringtone
  - Ringback Tone
  - Over-The-Air Full-Track Downloads
- Synopsis