The changing roles of mobile content intermediaries

Publication Date	September 2007
Publisher	Ovum
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	OVM00420

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Summary

Our interest in this report is to understand the landscape of companies taking an active role in enabling the provisioning of digital content on mobile handsets, in between the content providers, which develop and/or own digital content, and the mobile operators, which operate the cellular infrastructure. This definition leads to considering a very wide range of companies. We primarily take into consideration organisations with a strong focus in this area, and rather than technology product providers we consider firms positioned as managed services providers either for content providers or for the network operators.

Content

Key messages
Defining content intermediaries
The market for mobile content
The content intermediaries value chain
Aggregation
Creation
Management
Delivery
Digital commerce
The competitive landscape
Still a highly fragmented market, despite ongoing consolidation
Mapping of content intermediaries
Two different views of the value chain
Key challenges for content intermediaries
Need for solutions to consolidate content silos
Evolution to Internet access on mobiles threatens to disrupt the established landscape
The move to multi-screen strategies
Table of figures
- Figure 1 Definition of the content intermediary
- Figure 2 Global mobile content revenues forecasts ($ million)
- Figure 3 The content intermediaries value chain
- Figure 4 Mobile content delivery 'silos' and primary targets for consolidation
- Figure 5 Mapping of mobile content intermediaries
- Figure 6 Comparison of some mobile content intermediaries' positioning
- Figure 7 Operator controlled: content intermediaries value chain for on-deck mobile content distribution
- Figure 8 Content providers going D2C: content intermediaries value chain for off-deck mobile content distribution