Chinese Mobile TV

The Next Big Thing?

Publication Date	May 2006
Publisher	Research on Asia
Product Type	Report
Pages	42
ISBN Number	not applicable
Product Code	ROA00006

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£1,005.00
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Summary

In the latest report, titled Chinese Mobile TV - The Next Big Thing?' we analyze mobile TV market in China which lags behind Korea, Japan and Europe in terms of mobile technology. This is mainly because mobile broadcasting standard has yet to be announced by the Chinese government. Recognizing that mobile TV service can promise new business opportunities, Chinese mobile operators and broadcasters are considering the introduction of the service in the domestic market,says Flora Meng.

The business scope between mobile operators and broadcasters remains obscure but pilot service is being provided cautiously in some areas of China including Shanghai and Beijing within the participation of foreign companies such as Nokia, Samsung and LG.

The technologies competing over the license in the Chinese market include Korea's DMB (Digital Multimedia Broadcasting), China's own DMB-T (Digital Multimedia Broadcasting - Terrestrial) and DVB-H (Digital Video Broadcasting-Handheld) developed in Europe. The report analyzes various issues related to mobile TV which will emerge as the next major convergence service in China.

Scope of the Report

The report analyzes characteristics of China's mobile TV market by identifying current development from various views.

Analysis on China's Mobile TV Market Condition
Current Development of China's Mobile TV Industry
Projection over China's Mobile TV Market Size
Future of China's Mobile TV Market

Who should buy this report?

The report was written, aiming at all broadcasters, mobile operators and device vendors who intend to break into China's mobile TV market. The basic information includes recent developments in the local market which is valuable when designing strategies for mobile TV market in China.

Content

Executive Summary
1. Market Background
2. Development of Mobile TV Business in China
- 2-1) History of China's Mobile TV Technology
- 2-2) Administrative Policy Regarding Mobile TV and Standardization
- 2-3) Mobile TV Service in China (Beijing, Shanghai and Guangdong)
- 2-4) Analysis on Value Chain of China's Mobile TV Business
- 2-5) T-DMB vs. DVB-H, Comparison of Realized Mobile TV Technology
3. Estimated Size of Chinese Mobile TV Market
4. Future Prospect on Mobile TV Market in China
Appendix
- A. Chinese Mobile TV Equipment and Component Companies
- B. List of Major Companies Preparing for Mobile TV Service
List of Tables
- [Table 1] Comparison of DMB-T Service Standards with Current 3 Technologies
- [Table 2] Development of DMB-T in China
- [Table 3] Technologies under Discussion for Digital Broadcasting in China
- [Table 4] Major Issues in China's Digital Broadcasting Business
- [Table 5] Comparison between T-DMB and DVB-H
List of Figures
- [Figure 1] Realization of DMB-T
- [Figure 2] Cities where Digital Broadcasting Service is Provided
- [Figure 3] Standardization Process of China's Mobile TV Broadcasting Standard
- [Figure 4] Areas which Provide or Are Preparing Mobile TV
- [Figure 5] Digital Broadcasting Service in Guangdong Foshan
- [Figure 6] Value Chain of China's Mobile TV Business
- [Figure 7] Expected Number of Mobile TV Subscribers in China (Unit: 10000)