Emerging Business Models For Mobile Advertising

Publication Date	January 2007
Publisher	Ovum
Product Type	Report
Pages	8
ISBN Number	not applicable
Product Code	OVM00008

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£375.00
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Summary

This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.

Content

Cost-per-thousand model
How it works
Mobile revenue flows
Challenges of the CPM model in the mobile world
Cost-per-click model and mobile search marketing
How it works
Challenges
Cost-per-acquisition model
Table of figures
- Figure 1 Operator-centric CPM mobile advertising model
- Figure 2 Non-operator-centric CPM mobile advertising model
- Figure 3 Operator partners with WASP
- Figure 4 Operator partners with Internet search brand