European Mobile Premium Content Markets

Publication Date	June 2008
Publisher	Frost & Sullivan
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	FRS00804

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Summary

The study explores the mobile premium content market in Europe looking at revenue growth, market drivers, industry challenges, companies' strategies, and future trends.

Content

Executive summary
- Scope of the study
  - Introduction
  - Segmentation
  - Methodology
- Summary of findings and key conclusions
  - The current and future state of the market
  - Factors for growth
  - Business models
  - Future scenario
Defining the european mobile premium content market
- Market definitions
  - Introduction to the mobile premium content market
  - Defining mobile premium content segments
The status of the european mobile premium content market
- Market analysis
  - Market structure
- Market participants
  - Participants and their role in the market
  - Mobile operators
  - Mobile content service providers
  - Media groups
  - Newcomers
Analysis of the market segment
- Mobile music
  - Market analysis
  - Business models
- Mobile video/tv
  - Market analysis
  - Business models
- Mobile games
  - Market analysis
  - Business models
- Emerging trends - searching - networking - advertising
  - Organizing - sharing - monetising content
  - The emergence of the advertisment-based business model
Analysis of the market dynamics
- Mobile premium content market dynamics
  - Industry challenges
  - Market drivers
Mobile content service providers - case studies
- Case studies
  - Mobile content service providers - the source of innovation
  - Arena mobile
  - Buongiorno
  - Dada
  - Gameloft
  - Getjar
  - Gofresh
  - Jamster/jamba
  - Omnifone
  - Oneitalia
  - Player x
  - Rok international group
  - Union fun traders (uft)
  - Veveo
The future of the european mobile premium content market
- The evolution of the mobile premium content in europe
  - Revenue forecasts
- Mobile music
  - Revenue forecasts
  - Future issues
- Mobile video/tv
  - Revenue forecasts
  - Future issues
- Mobile games
  - Revenue forecasts
  - Future issues
- Next generation mobile content services
  - Advertising: the driver of multi-content communities