Global Mobile TV Forecast to 2013

Publication Date	September 2009
Publisher	RNCOS
Product Type	Report
Pages	100
ISBN Number	not applicable
Product Code	RCS00616

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Summary

The mobile TV market has been continuously witnessing significant development across the world over the past few years, driven by the ability of this technology to stream television content on the move. The mobile TV services have already been launched in some parts of the world, albeit in a limited area and to only targeted audience; meanwhile, a number of carriers and technology companies have been working on the rollout of mobile TV throughout the world.

Anticipating the high growth potential in the global mobile TV market, our team of experts has done thorough research and analysis of the current and future prospects of mobile TV market worldwide. Our report, Global Mobile TV Forecast to 2013 has been made to help clients gain deeper insight of the current and future trends and developments in the global mobile TV market.

The report covers various aspects of the mobile TV market worldwide. It gives detailed analysis of the mobile TV market in terms of total subscribers, subscribers by technology and service revenues. Each section succinctly explains the current and future market trends and developments in the global mobile TV market, which is projected to grow at CAGR of more than 46% from now to 2013.

With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, we have also comprehensively analyzed the regional markets, helping the clients to understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors which are an indication of regional trends and developments.

Our research also highlights the factors which are inevitable for the anticipated growth in the global mobile TV market over the forecast period. For instance, we believe that the success mantra for mobile TV market worldwide lies in the operators' service pricing models coupled with the availability of handsets that support wide picture quality at high data transfer.

Extensive analysis of various business models have also been done that will help operators increase their revenues by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.

Content

1. Analyst View
2. Mobile TV - Technology Overview
3. Market Attractions
- 3.1 Mobility
- 3.2 Mobile Penetration
- 3.3 New Revenue Stream
- 3.4 3G Deployment
4. Market Analysis
- 4.1 Subscribers
  - 4.1.1 By Technology
- 4.2 Service Revenue
- 4.3 Business Models
  - 4.3.1 Subscriptions
  - 4.3.2 Pay-per-View
  - 4.3.3 Advertising
- 4.4 Regional Segmentation
5. Key Country Profile
- 5.1 US
- 5.2 France
- 5.3 Germany
- 5.4 Italy
- 5.5 Spain
- 5.6 UK
- 5.7 Japan
- 5.8 South Korea
- 5.9 China
- 5.10 India
- 5.11 Hong Kong
- 5.12 Malaysia
- 5.13 Russia
- 5.14 Mexico
6. Potential Growth Areas
- 6.1 Content Providers
- 6.2 Mobile Operators
- 6.3 Mobile TV Broadcasters
- 6.4 Handset Manufacturers
- 6.5 Network Equipment Vendors
- 6.6 Mobile Advertising
- 6.7 Quadruple Play Services
7. Market Restrains
- 7.1 Spectrum Availability
- 7.2 Infrastructure Cost
- 7.3 Content and Handset Availability
- 7.4 Service Pricing
- 7.5 Competing Standards
8. Key Vendor Profile
- 8.1 Nokia Siemens
- 8.2 Qualcomm
- 8.3 Alcatel-Lucent
- 8.4 ZTE
List of Figures:
- Figure 3-1: Global - Forecast for Mobile Penetration in Major Markets (%), 2009 & 2013
- Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners
- Figure 4-1: Global - Mobile TV Subscribers (Million), 2007 & 2008
- Figure 4-2: Global - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
- Figure 4-3: Global - Mobile TV Subscribers by Technology (%), 2008
- Figure 4-4: Global - Forecast for Mobile TV Subscribers by Technology (%), 2013
- Figure 4-5: Global - Mobile TV Service Revenue (Billion US$), 2006-2008
- Figure 4-6: Global - Forecast for Mobile TV Service Revenue (Billion US$), 2009 & 2013
- Figure 4-7: Global - Forecast for Mobile TV Subscribers by Region (%), 2013
- Figure 5-1: US - Mobile TV/Video Subscribers (Million), 2007 & 2013
- Figure 5-2: US - Revenue from Mobile TV/Video Subscribers (Billion US$), 2007 & 2013
- Figure 5-3: France - Mobile TV Subscribers by Operator (%), Dec 2007
- Figure 5-4: France - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
- Figure 5-5: Germany - DVB-T Subscribers (Million), 2008 & 2013
- Figure 5-6: Spain - Mobile TV Subscribers (Million), 2008 & 2013
- Figure 5-7: Spain - Mobile TV Subscribers Revenue (Million Euro), 2008 & 2013
- Figure 5-8: Spain - Mobile TV Subscribers by Operator (%), 2008
- Figure 5-9: UK - Mobile TV Market (Million ??), 2007 & 2013
- Figure 5-10: Japan - Shipment of ISDB-T Mobile TV Handsets (Million Units), 2007-2009
- Figure 5-11: Japan - Broadcast Mobile TV Subscribers (Million), 2008 & 2013
- Figure 5-12: South Korea - DMB Subscribers (Million), 2007 & 2008
- Figure 5-13: South Korea - S-DMB Subscribers (Million), 2007 & 2008
- Figure 5-14: South Korea - T-DMB Device Sales (Million Units), 2007 & 2008
- Figure 5-15: South Korea - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
- Figure 5-16: South Korea - Forecast for Mobile TV Subscribers by Service Type (%), 2013
- Figure 5-17: China - Mobile TV Users (Million), 2006-2008
- Figure 5-18: China - Mobile TV Users by Service Type (%), 2008
- Figure 5-19: China - Forecast for Mobile TV Users (Million), 2009-2013
- Figure 5-20: China - Forecast for Mobile TV Users by Service Type (%), 2013
- Figure 5-21: China - Forecast for Mobile TV Market (Billion Yuan), 2009-2013
- Figure 5-22: Malaysia - Mobile Video Services Market (Million US$), 2007 & 2013
- Figure 5-23: Russia - Forecast for Mobile TV Subscribers (Million), 2009 & 2013
- Figure 5-24: Russia - Forecast for Mobile TV Service Revenue (Billion US$), 2009 & 2013
- Figure 5-25: Mexico - Mobile TV Users (Million), 2008 & 2013
- Figure 6-1: Global - Mobile Entertainment Services Revenue (Billion US$), 2008 & 2013
- Figure 6-2: Global - Mobile Video Revenue (Billion US$), 2008 & 2013
- Figure 6-3: MEA - Mobile Entertainment Market by Category (Million US$), 2007-2012
- Figure 6-4: Global - Accumulated Mobile TV Handset Shipment (Million Units), 2006-2008
- Figure 6-5: Global - Forecast for Accumulated Mobile TV Handset Shipment (Million Units), 2009-2011
- Figure 6-6: Global - Forecast for Accumulated Mobile TV Handset Shipment by Region (%), 2011
- Figure 6-7: Global - Mobile TV Ad Spending (Billion US$), 2008 & 2013
- Figure 6-8: Emergence of Quadruple Play Services