Lessons From The First Commercial Dmb Services In Korea

Publication Date	October 2006
Publisher	Ovum
Product Type	Report
Pages	11
ISBN Number	not applicable
Product Code	OVM00025

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Summary

Digital multimedia broadcasting (DMB) services based on two different technologies, terrestrial DMB (T-DMB) and satellite DMB (S-DMB), have been in commercial operation since 2005. Despite their similarity in terms of consumer experience, enabling users to watch TV on the move, T-DMB and S-DMB are undergoing different development scenarios. Suran Seong examines the current development of the two mobile broadcasting technologies and identifies the lessons for deployment in other markets.

Content

Key messages
DMB service development so far
- Coverage
- Content
- Terminals
- Visual quality
- S-DMB pricing
- User response
Service uptake
- Level of consumer satisfaction
- Users and usage patterns
- Issues
Service providers' performance
- Will advertisement-based services be sustainable?
Table of figures
- Figure 1 Development of S-DMB and T-DMB
- Figure 2 Proportion of new T-DMB content including extensions
- Figure 3 S-DMB and T-DMB subscriber numbers, terminals and net additions
- Figure 4 Demographic distribution of S-DMB subscribers (April 2006)