M-Commerce & NFC: The Market, the Ecosystem and Participants, Business Models and Lessons from Global Initiatives

By some estimates the market for Mobile Commerce is set to explode from today's $30B to almost $90B by 2010. The number of mobile devices is expected to exceed 4B by 2011, and 30% of devices will be shipped with NFC by 2011. With all of the challenges mobile operators are facing today in terms of shrinking voice and content revenues, m-commerce is hoped to provide additional revenue streams.

However, in most part, m-commerce initiatives have been marked with failures. While technology has been a great part of this equation, the m-commerce KAZAM Technologies Confidential ecosystem, its participants and the associated business models have likely been the biggest challenge.

This document presents an overview of m-commerce market dynamics, highlights the key ecosystem challenges and drivers, and leverages lessons from global markets to develop operator-centric, bank-centric and middle-ground business models. It looks at ways mobile operators can leverage latent capabilities to develop a multi-sided business model with other players to successfully support m-commerce.

Key questions addressed in the document

• What are analysts projecting for the future of M-commerce and NFC market?
• What are the key elements of the m-commerce ecosystem?
• What strategies ensure success?
• Operator strategies
• Strategies for financial institutions and banks
• What are the strategic imperatives KAZAM Technologies Confidential of successful m-commerce business models?
• Bank centric, pros and cons
• Operator centric, pros and cons
• Balanced, possible positioning
• What lessons can be leveraged from global initiatives?
• What technology solutions and processes can be used to deliver m-commerce successfully?