Mobile Device Management Report 2006-2011
Evaluating the business case of FOTA and beyond
| Publication Date | September 2006 |
|---|---|
| Publisher | Visiongain |
| Product Type | Report |
| Pages | 112 |
| ISBN Number | not applicable |
| Product Code | VIS00035 |
Summary
Please Note: Reports are sold based on the user licenses indicated. The reports will be accessible in Flash format via an online reading room on the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order,the client will receive an email with information on accessing their purchase.
As mobile devices increase in complexity and progress towards data-centric functionalities, the limited ability of wireless operators to effectively manage and control these terminals once they are deployed has become a critical issue to address. One solution that operators and handset manufacturers are taking notice of is automated over-the-air mobile device management (OTA MDM). But is OTA MDM ready? When will OTA MDM become robust enough to support full-scale operator deployments? Purchase this timely report to find out.
Operators are encouraging customers to use data services, but customers will not use these premium services unless the applications are easy to access, install and deploy. Operators are vulnerable to increases in customer service costs, returned handsets, and more churn if they cannot provide a positive user experience. How can MDM be effectively utilised to solve these problems? This report will tell you.
The market for MDM contains two separate and distinct environments the corporate enterprise and the mobile operators. While the corporate market is established and has evolved into a well-accepted mechanism, a clear business advantage has not been visible in the operator market. What does an effective MDM strategy entail? By buying this report, you will find the answer to this critical question.
This report answers key questions including:
- When will FOTA handset shipments reach critical mass?
- Is there a compelling case for full operator deployment of MDM?
- What impact can OTA MDM have on KPIs, including churn and ARPU?
- What will be the market impact as FOTA expands to support customisation and personalisation?
- What revenues will MDM see by 2011?
- What is driving and inhibiting OTA MDM?
- What kind of impetus will the introduction of open standards provide for operators to adopt OTA MDM?
- Will hosted MDM services be popular in enterprise and operator markets?
- Will large integrated solution providers emerge to target both sectors?
- What are vendor and handset maker strategies with FOTA?
This 112-page report offers a comprehensive analysis of the MDM market, detailing its components, drivers and barriers. It critically assesses the benefits promised by MDM and outlines issues that players across the value chain need to consider when outlining their strategies in this space. The report identifies key market trends and charts the market's evolution through 2011, with a particular focus on the emerging operator market.
Content
- 1 A clear business advantage is not yet visible in the operator MDM market
- 1.2 New Services are Creating a New Need
- 1.3 Over-the-Air Mobile Device Management Offers a Solution
- 1.3 Challenges to Over-the-Air Mobile Device Management (OTA MDM)
- 1.4 Market Trends
- 1.5 Market Forecasts
- 1.6 Conclusions
- 2 Introduction
- 2.1 History of Device Management
- 2.2 The Emergence of Over-the-Air Device Management
- 2.3 Components of an MDM solution
- 2.3.1 Defining MDM
- 2.3.2 Two separate markets exist
- 2.3.2.1 Enterprise/corporate market
- 2.3.2.1 Operator/handset OEM market
- 2.4 Research Methodology
- 2.5 Focus and Objectives of the Report
- 3 Market Analysis and Forecasts
- 3.1 Justification for MDM Implementation
- 3.1.1 Operators and Handset Manufacturers
- 3.1.1 Device complexity is increasing rapidly
- 3.1.2 Impact of device complexity on consumer usage patterns
- 3.1.3 Costs to Handset Manufacturers
- 3.1.3.1 Recall costs are costing the industry billions and will continue to rise
- 3.1.3.2 Effect of recalls on OEM and carrier brands
- 3.1.3.3 Who is responsible for recalls?
- 3.1.3.4 Which handset manufacturers are most plagued by firmware recalls?
- 3.1.4 Operator Issues
- 3.1.4.1 MDM as a tool for minimizing manual work for end-users
- 3.1.4.2 3G and Smartphones
- 3.1.4.3 Summary of Operator and OEM Benefits from MDM
- 3.2 How OTA Works
- 3.3 The Enterprise Market
- 3.3.1 Why enterprises are adopting automated OTA device management
- 3.3.1.1 Manage devices from multiple vendors and carriers
- 3.3.1.2 Manage multiple user configurations and profiles
- 3.3.1.3 Synchronize data, files and applications
- 3.3.1.4 Deploy software updates
- 3.3.1.5 Mitigate risk by securing remote devices with kill or lock functions
- 3.3.2 How does enterprise DM differ from operator market?
- 3.3.1 Why enterprises are adopting automated OTA device management
- 3.4 Glossary
- 3.5 Technical Focus
- 3.5.1 Server
- 3.5.2 Intelligence layer
- 3.5.3 Applications
- 3.5.4 The DM/OTA process
- 3.6 Standards
- 3.6.1 Interoperability standards remain a work in progress
- 3.6.2 OMA-DM/FUMO standard will drive operator deployments
- 3.6.3 OMA-DM handsets still require some provisioning
- 3.6.4 FUMO
- 3.6.4.1 FUMO components and interfaces
- 3.6.4.1.1 The FUMO Enabler
- 3.6.4.1.2 The FUMO Agent Component
- 3.6.4.1.3 The DM Client Component
- 3.6.4.1.4 The Large Object Download function of the DM Client
- 3.6.4.1.5 The Alternate Download Client component in the device
- 3.6.4.1.6 The DM Server component
- 3.6.4.1.7 The Interface FUMO-1
- 3.6.5 PIC
- 3.7 Types of MDM Applications
- 3.7.1 Provisioning/Configuration
- 3.7.1.1 Two methods exist for initial non-manual provisioning
- 3.7.1.2 Typical features encompassed in a configuration application
- 3.7.2 Firmware over-the-air
- 3.7.2.1 Three approaches to FOTA
- 3.7.2.1.1 Patching
- 3.7.2.1.2 Padding
- 3.7.2.1.3 Computation
- 3.7.2.2 Characteristics of an efficient update process
- 3.7.2.1 Handset OEMs that offer FOTA
- 3.7.2.2 Financial Advantage of FOTA
- 3.7.2.3 FOTA is evolving towards supporting customization and personalisation
- 3.7.2.4 Challenges to FOTA updating
- 3.7.3 Diagnostics
- 3.7.4 MDM Can Mitigate Unnecessary Product Returns
- 3.7.1 Provisioning/Configuration
- 3.8 Market Characteristics
- 3.8.1 Operators
- 3.8.1.1 What do operators want from MDM?
- 3.8.1.2 Operator attitudes to OTA MDM
- 3.8.1.3 Operator Deployments
- 3.8.2 MDM Vendors
- 3.8.3 Operator MDM market is open to vendors and large system integrators
- 3.8.3 The Role of SIM Cards in MDM
- 3.8.3.1 High-capacity SIMs and personalization
- 3.8.1 Operators
- 3.9 Geographical Differences
- 3.9.1 Japan and Asia
- 3.9.1.1 A sophisticated FOTA market
- 3.9.1.2 Japanese experience shows the dangers of OTA configuration
- 3.9.2 Europe
- 3.9.2.1 SIM Issues and SIM-secured FOTA
- 3.9.2.2 Configuration will remain the main MDM deployment in Europe in the short term
- 3.9.3 United States
- 3.9.4 Rest of the World
- 3.9.1 Japan and Asia
- 3.10 Barriers to MDM Implementation in the Operator Market
- 3.10.1 Longetivity of legacy terminals
- 3.10.2 Penetration of FOTA handsets
- 3.10.3 Installed base of 3G phones
- 3.10.4 Customization and personalization will result in a flexible and complex software environment
- 3.11 Market trends
- 3.11.1 Towards a customer focus
- 3.11.2 Operator MDM market will assume the characteristics of enterprise DM
- 3.11.3 Automated solutions will become ubiquitous
- 3.11.4 Virus protection via OTA
- 3.11.5 Value-added services
- 3.11.6 Managed MDM services will gain in popularity
- 3.11.7 Customization
- 3.11.7.1 BPM and customization
- 3.11.7.2 The emergence of SOAs
- 3.11.8 Business intelligence and analytics
- 3.12 Revenue and deployment forecasts
- 3.1 Justification for MDM Implementation
- 4 Competitive Landscape
- 4.1 Bitfone
- 4.1 Company profile
- 4.1.2 Product and strategic analysis
- 4.2 Brightpoint
- 4.3 Ericsson
- 4.3.1 Company profile
- 4.3.2 Product analysis
- 5.4 HP
- 4.5 IBM
- 4.6 InnoPath
- 4.6.1 Company profile
- 4.6.2 Product and strategic analysis
- 4.7 Insignia
- 4.7.1 Company profile
- 4.7.2 Analysis
- 4.8 LogicaCMG
- 4.9 mFormation
- 4.9.1 Company profile
- 4.9.2 Product and strategic analysis
- 4.10 Mobilethink
- 4.11 Motorola
- 4.11.1 Company profile
- 4.11.2 Product and strategic analysis
- 4.12 Nokia
- 4.12.1 Product and strategic analysis
- 4.13 Perlego
- 4.14 Red Bend
- 4.14.1 Company profile
- 4.14.2 Product and strategic analysis
- 4.15 Sicap
- 4.15.1 Company profile
- 4.15.2 Sicap analysis
- 4.16 SmartTrust
- 4.16.1 Company profile
- 4.16.2 Product and strategic analysis
- 4.17 Synchronica
- 4.17.1 Company profile
- 4.17.2 Product and strategic analysis
- 4.18 Sybase iAnywhere
- 4.18.1 Company profile
- 4.18.2 Product and strategic analysis
- 4.19 VeriSign
- 4.20 OTA Flash Forum
- 5 Conclusions and Recommendations
- 5.1 Conclusions
- 5.2 Recommendations
- 5.2.1 For Vendors
- 5.2.2 For Operators
- 5.3 For Handset Manufacturers
- List of Tables
- Table 3.4: Penetration of 3G Handsets by Country in Western Europe, 2005-2010
- Table 3.1: Mobile Phone Capabilities by Generation - 2.5G vs 3G handsets
- Table 4.7: Costs savings achievable with FOTA
- Table 3.5: Characteristics of Enterprise vs Consumer Focused MDM
- Table 3.12: Comparison of typical vs HC SIMs
- Table 3.13: Handset terminals recalled in Japanese market
- Table 3.3: Handset models recalled
- Table 3.6: OTA-enabled handset models
- Table 3.11: Major Configuration and Diagnostics Solution Providers
- Table 3.9: Operators that have rolled out OTA MDM
- Table 3.8: FOTA updating challenges
- Table 3.10: Major FOTA solution providers
- Table 3.2: Brand Trust among consumers of Handset Makers and Carriers
- Table 3.4: Relative Monthly Consumption of Mobile Data Services By Type Over 2G and 3G Networks
- Table 4.1: Major MDM vendors by category
- Table 4.3: InnoPath's iMDM Device Suite
- Table 4.5: Nokia Service Management solution
- Table 4.9: Synchronica's device management product portfolio
- Table 4.8: S martTrust's partners and customers
- Table 4.6: vCurrent mobile technology
- Table 4.10: Afaria MDM solution features
- Table 4.7: Sicap's operator customers
- Table 4.4: mFormation's operator customers
- Table 4.2: Fusion DM components
- List of Figures
- Figure 2.1: MDM and its components
- Figure 3.1: Packet exchange in a DM session
- Figure 3.2: FUMO architecture
- Figure 3.3: Current MDM capabilities
- Figure 3.4: Role of MDM in the value chain
- Figure 3.5: FOTA update process
- Figure 4.1: Mobilethink Terminal Management Platform architecture
- List of Charts
- Chart 3.1: Mobile device trends - average number of applications and updates per handset, 2003-2011
- Chart 3.2: Percent of mobile users who avoid new services due to device complexity
- Chart 3.3: Firmware recall costs, 2004-2006
- Chart 3.4: Typical cost breakdown for handset recalls (%)
- Chart 3.5: Smartphone Shipment as a Percentage of Total Handset Shipment, 2005-2011
- Chart 3.6: Typical handset memory storage capacity, 2005-2011
- Chart 3.7: Cost savings that can be achieved by operators through OTA diagnosing and repair, 2005-2010
- Chart 3.8: Worldwide Data Revenue (2005-2011)
- Chart 3.9: Worldwide Average Data ARPU (2003-2011)
- Chart 3.10: Survey - What do you view as the top barriers slowing the adoption of FOTA?
- Chart 3.11: Percentage of MDM market that is automated in the configuration component
- Chart 3.12: Percentage of European customer care inquires related to configuration
- Chart 3.13: Voice and data ARPU of to 4 US carriers, Q3 2004-Q2 2006
- Chart 3.14: FOTA-enabled handset shipments and as % of total handset shipments, 2006-2011
- Chart 3.15: Operator deployments of OTA MDM, 2006 & 2011
- Chart 3.16: Operator MDM revenues, 2006-2011
- Chart 3.17: Enterprise MDM revenues, 2006-2011
- Chart 3.18: Operator vs Enterprise MDM revenues, 2006-2011
- Executive Summary
- Appendices
- Appendix A Lead author's profile
- Appendix B About visiongain
- Appendix C Report evaluation form 3 UK
- Companies Listed
- Accenture
- Aepona
- AND Cellular
- Axalto
- BenQ-Siemens
- Bharti Airtel
- Bitfone
- Brasil Telecom
- Brightpoint
- Celtel
- China Mobile
- Cingular
- Claro
- Comcel
- Cosmote
- Ericsson
- Freescale Semiconductor
- F-Secure
- Gemplus
- Giesecke & Devrient
- Hitachi
- HP
- iAnywhere
- IBM
- InnoPath
- Insignia
- KDDI
- Kyocera
- LG
- LogicaCMG
- McAfee
- MegaFon
- mFormation
- Telefonica
- TAT (The Astonishing Tribe)
- T-Mobile Germany
- Telenor
- Toshiba
- T-Mobile Slovak Republic
- T-Mobile USA
- Trend Micro
- T-Mobile
- T-Mobile Hungary
- Telecel
- Telemovil
- Microsoft
- Mitsubishi
- Mobilethink
- Mobilethink
- Motorola
- MTN
- NEC
- Nokia
- NTT DoCoMo
- O2
- O2 Germany
- O2 UK
- Oberthur
- OMA
- Openwave
- Opera Software
- Orange
- Orange France
- OTA Flash Forum
- Palm
- Panasonic
- Perlego
- Red Bend
- RIM
- Rogers Wireless
- Sagem Orga
- Samsung
- Sanyo
- Sharp
- Sicap
- SK Telecom
- SmartTrust
- Softbank
- Sonofon
- Sony
- Sony Ericsson
- Sprint
- Swapcom
- Swisscom Mobile
- Symantec
- Symbian
- Synchronica
- Unicell
- UTStarcom
- VeriSign
- Verizon
- Virgin Mobile
- Vodafone
- Wacom Components
- ZTE Corp
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