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Mobile Instant Messaging Report 2006-2011

Deploying successful mobile IM services

Publication Date May 2006
Publisher Visiongain
Product Type Report
Pages 152
ISBN Number not applicable
Product Code VIS00027
Price

£1,499.00
approximately: $2,235 | €1,786

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Summary

Please Note: Reports are sold based on the user licenses indicated. The reports will be accessible in Flash format via an online reading room on the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order,the client will receive an email with information on accessing their purchase.

Mobile operators across Europe and Asia are looking to deploy customised (operator owned and branded) mobile IM (MIM) services by the end of 2006 in an effort to cement their position in the value chain. This renewed interest is being driven by perceived benefits such as increasing data ARPU, service differentiation, churn reduction and building customer loyalty. The announcement in February 2006 that a group of 15 mobile operators worldwide plans to roll out interoperable mobile IM services shows that MIM is seen as a significant potential revenue generator by the operator community. Are operator-centric MIM services necessarily the best choice for operators in the long-term? What are the available options and what are the benefits and drawbacks of each approach? This report answers these questions.

It is critical for operators to diversify in messaging applications other than SMS in order to sustain future growth. However, while SMS revenues will begin to decline in 2008, text messaging still accounts for the bulk of mobile data revenues, making it critical that MIM is priced and positioned in such a way that is does not cannibalise SMS revenues in the short term. While some SMS erosion will occur in the process, the right bundling of SMS and MIM - as well as other messaging services such as MMS, e-mail and push-to-talk will combine to boost overall ARPU. But by how much? And what are the strategic options available to operators in implementing successful pricing strategies and positioning MIM next to other mobile data services? Purchase this report to find out.

Other factors that have to be taken into account include adopting the right business model, interoperability, service coverage, marketing, customer segmentation and handset usability. As shipments of handsets with embedded IM clients increase, packaging MIM as an intuitive user interface, for example, is difficult but imperative. Overcoming these barriers is critical to drive MIM forward from its current niche role into a mass-market service. How can these be overcome? This report will tell you.

This 150+ page report establishes the potential of MIM services in consumer and corporate markets worldwide, providing subscriber and revenue forecasts. Visiongain believes that if mobile operators play their cards right with respect to pricing and marketing strategies, MIM holds significant potential. In Europe alone, compelling MIM services will generate $1.39 billion in service revenues by 2009. How will this grow by 2011 and compare to other regions?

The report answers questions such as:

  • What are the market trends for mobile IM, and the opportunities and challenges facing operators?
  • What are the strategic options and critical success factors for deploying MIM services?
  • What is the right business model for MIM services?
  • How will the market evolve by 2011, including end-user uptake, revenue and handset forecasts by region?
  • How can device usability and the management of multiple end-user "states" be improved to encourage service adoption?
  • What can be learned from case studies of current MIM deployments?

Why you should buy this report:

Network Operators: Gain insight into the implications of the various implementation strategies open to you. Discover which segments offer the biggest opportunities and how they can be targeted effectively.

Device Manufacturers: Learn about the available solutions in the market and network operators' demands. The report will help you plan for the hardware/software elements necessary to incorporate IM as a compelling user experience.

IM service providers: Find out what the opportunities are with mobile IM, and how you can maximise revenues in this space through the right partnerships.

Application developers: Discover how to develop the solutions needed by operators and how to package MIM as part of a wider service portfolio.

Consultants: Understand the dynamics of the MIM value chain and operators' plans in this area.

Content

  • E: Executive Summary
    • E1: Mobile Instant Messaging Remains a Niche Application
    • E2: MIM Market is Becoming Highly Competitive
    • E3: MIM will Enhance Operator Revenues
    • E4: Challenges in Introducing Ubiquitous MIM Services
    • E4.1: Interoperability
    • E4.2 Pricing Strategies
    • E4.3 Handset Issues and Usability
    • E5: Potential for MIM Services
    • E6: Future Market Evolution
  • 1 Introduction
    • 1.1 MIM Popularity in the US
    • 1.2 Salient Aspects of MIM
    • 1.3 Reasons for Slow uptake of MIM
      • 1.3.1 Conflict of Interest
        • 1.3.1.1 Proliferation of 3rd Party MIM Solutions
        • 1.3.1.2 Revenue Sharing with Public IM Service Providers
    • 1.4 Factors that will spur the Growth of MIM
      • 1.4.1 Increasing Smartphone Penetration
      • 1.4.2 Embedded MIM Client in Mass Market Handsets
      • 1.4.3 Maturity Lifecycle Stage of SMS
      • 1.4.4 Growth of 3G Services
      • 1.4.5 Growth of Mobile Portals
      • 1.4.6 Need for Always on Connectivity
      • 1.4.7 Popularity of Fixed IM Services
    • 1.5 Aim of this Report
      • 1.5.1 What is the Importance of MIM?
    • 1.6 Report Structure
    • 1.7 Scope of this Report
  • 2 Strategic and Technical Overview
    • 2.1 Defining MIM
      • 2.1.1 Client-Server Architecture
    • 2.2 MIM Service Options for Network Operators
      • 2.2.1 MIM on Wireless Application Protocol (WAP)
      • 2.2.2 SMS based MIM Solutions
      • 2.2.3 Service Provider Driven MIM Model
        • 2.2.3.1 Benefits of Service Provider Driven MIM Model
      • 2.2.4 Operator Driven MIM Services
        • 2.2.4.1 Benefits of Operator Driven MIM Service Model
      • 2.2.5 Basic MIM Services
      • 2.2.6 Advanced MIM Services
      • 2.2.7 MIM Service Quality
    • 2.3 MIM Infrastructure and Software needed by Operators
      • 2.3.1 Internet Messaging Gateways
        • 2.3.1.1 Connectivity to Public IM Service Providers
        • 2.3.1.2 Interoperability between Operators
      • 2.3.2 Messaging Clients
        • 2.3.2.1 Embedded MIM Clients
        • 2.3.2.2 Preloaded MIM Client Solution from Operators
        • 2.3.2.3 Downloadable MIM Clients
      • 2.3.3 MIM Servers
    • 2.4 Access Method for Operator Enabled MIM
      • 2.4.1 Handset Compatibility
    • 2.5 Features that make MIM different from other Messaging Services
      • 2.5.1 Contact list management
      • 2.5.2 One-to-one and multi-participant chat
      • 2.5.3 User database search
      • 2.5.4 Presence Management
        • 2.5.4.1 Availability
        • 2.5.4.2 Location
        • 2.5.4.3 Device Details
        • 2.5.4.4 Communication Preferences
        • 2.5.4.5 User's Mood
    • 2.6 Fixed IM
      • 2.6.1 Shortcomings of Fixed IM
        • 2.6.1.1 Fragmentation
        • 2.6.1.2 Interoperability
        • 2.6.1.3 Security
      • 2.6.2 Players in the Fixed IM Domain
        • 2.6.2.1 AOL's AIM Service
        • 2.6.2.2 Microsoft's MSN Messenger
        • 2.6.2.3 Yahoo Messenger
        • 2.6.2.3.1 Yahoo and Microsoft's Partnership
      • 2.6.3 Revenue Model in Fixed IM
      • 2.6.4 New Opportunities to Fixed IM Service Providers
    • 2.7 Revenue Model for MIM
      • 2.7.1 Traditional Revenue Model
      • 2.7.2 Innovative Revenue Model
    • 2.8 Other Messaging Services that Network Operators are offering
      • 2.8.1 MMS
      • 2.8.2 EMS
      • 2.8.3 SMS
        • 2.8.3.1 Difference between SMS and MIM
      • 2.8.4 Email
        • 2.8.4.1 Difference between MIM and Email
    • 2.9 MIM Market Analysis
      • 2.9.1 MIM Market in the US
      • 2.9.2 MIM Market in Europe
      • 2.9.3 MIM Market in China
      • 2.9.4 MIM Market in South Asia
    • 2.10 MIM Customer Segmentation
      • 2.10.1 Early Adopters
      • 2.10.2 Youth
        • 2.10.2.1 Teenagers
        • 2.10.2.2 Young Professionals
      • 2.10.3 Enterprises
        • 2.10.3.1 MIM Provides an alternative to making a phone call
        • 2.10.3.2 Quick Response
        • 2.10.3.3 Experts on Demand
        • 2.10.3.4 Challenges in Implementing Enterprise MIM
        • 2.10.3.5 Industries where MIM will Prove Useful
      • 2.10.4 New Value Added Applications that can fuel the Growth of MIM
    • 2.11 Questions Surrounding MIM Deployment
      • 2.11.1 Will MIM Cannibalise SMS Revenues?
      • 2.11.2 Are subscribers willing to pay for MIM?
      • 2.11.3 Do operators lose control over subscribers if they allow access to 3rd party portals?
      • 2.11.4 How Operators can position MIM in the mobile ecosystem?
      • 2.11.5 What will be the best business model for MIM?
      • 2.11.6 What is the interest of ISPs and Internet Portals in MIM?
      • 2.11.7 Does MIM pose a threat to Voice calls?
      • 2.11.8 Is an IMS-based MIM Solution available and how does it work?
        • 2.11.8.1 IMS
  • 3 MIM Value Chain Analysis
    • 3.1 MIM Middleware Vendors
      • 3.1.1 Agile Mobile
        • 3.1.1.1 Agile Messenger
      • 3.1.2 Colibria
        • 3.1.2.1 Colibria's IMPS Enabled Servers
        • 3.1.2.2 Colibria's Internet Messaging Gateways
      • 3.1.3 Commontime
      • 3.1.4 Comverse
        • 3.1.4.1 Comverse's Mobile IM Client
        • 3.1.4.2 Mobile IM Platform
      • 3.1.5 Ecrio
        • 3.1.5.1 Ecrio Client
      • 3.1.6 Fastmobile
      • 3.1.7 Followap Telecommunications
        • 3.1.7.1 iFollow Interconnect Platform (ICP)
        • 3.1.7.2 Interconnectivity in the French Market
      • 3.1.8 Intellisync
      • 3.1.9 Jabber
        • 3.1.9.1 Jabber IM Client
      • 3.1.10 Jataayu Wireless
      • 3.1.11 magic4
      • 3.1.12 IXI
      • 3.1.13 MessageVine
        • 3.1.13.1 Key Customers
        • 3.1.1.3.2 MessageVine and GoogleTalk
      • 3.1.14 Openwave
        • 3.1.14.1 Openwave and Thumbspeed Agreement
      • 3.1.15 OZ Communications
        • 3.1.1.5.1 OZ's MIM Strategy
      • 3.1.16 Thumbspeed
    • 3.2 Service Providers
      • 3.2.1 Yahoo
      • 3.2.2 AOL
      • 3.2.3 Microsoft
        • 3.2.3.1 MSN Portal in South Asia
      • 3.2.4 Google
        • 3.2.4.1 Nokia and Google
      • 3.2.5 Service Providers' Strategies in Western Europe
    • 3.3 Handset Manufacturers
      • 3.3.1 Changing Demands
        • 3.3.1.1 Multi Functional or Specialised Devices
        • 3.3.1.2 Innovative Devices on the Market
        • 3.3.1.2.1 Ogo Devices
        • 3.3.1.2.2 Java handsets
        • 3.3.1.3 Nokia
        • 3.3.1.4 Motorola
        • 3.3.1.5 Samsung
        • 3.3.1.6 Sony Ericsson
    • 3.4 Network Operator
      • 3.4.1 Vodafone
        • 3.4.1.1 Vodafone's MIM Pricing Strategies
        • 3.4.1.2 Vodafone and MSN IM Deal
        • 3.4.1.3 Vodafone and Followap
      • 3.4.2 Beijing Mobile
      • 3.4.3 Cingular Wireless
      • 3.4.4 Orange
        • 3.4.4.1 Orange (France)
      • 3.4.5 Dobson
      • 3.4.6 True Corporation
      • 3.4.7 Bouygues Telecom
      • 3.4.8 O2
      • 3.4.9 Turkcell
      • 3.4.10 Telefonica Moviles
      • 3.4.11 KPN
      • 3.4.12 Alltel
    • 3.5 Details on some Competing and Complementary Solutions in the Market
      • 3.5.1 Free Solutions
        • 3.5.1.1 QuickIM MSN Messenger for Smartphones
        • 3.5.1.2 Yamigo
        • 3.5.1.3 Crickee
  • 4 MIM Standards
    • 4.1 OMA's IMPS
      • 4.1.1 OMA IMPS Client
      • 4.1.2 IMPS Feature Description
      • 4.1.3 OMA IMPS Version 1.3
    • 4.2 GSMA Initiative for Personal IM
    • 4.3 SIMPLE (SIP for Instant messaging and Presence leveraging extension)
      • 4.3.1 Comparison between IMPS and SIMPLE
    • 4.4 Jabber's IMPS Solution
  • 5 Strategic options and implications
    • 5.1 Network Operators
      • 5.1.1 Operator Benefits
        • 5.1.1.1 Virtuous cycle of messaging
        • 5.1.1.2 Increased customer Loyalty
        • 5.1.1.3 Often MIM conversation ends up in voice calls
      • 5.1.2 Operator Strategies
        • 5.1.2.1 Capitalise on Brand Value
        • 5.1.2.2 Form Partnerships with other Players
        • 5.1.2.3 Offer Connectivity to Existing IM Communities
        • 5.1.2.4 Promote person-to-person Communication
        • 5.1.2.5 Promote Chat Groups with MIM
        • 5.1.2.6 Provide Intuitive User Interface
        • 5.1.2.6.1 Rich User Experience
        • 5.1.2.6.2 Improved Operator Control
        • 5.1.2.7 Fierce Marketing
        • 5.1.2.8 Pricing Strategies
        • 5.1.2.9 Selecting the Right Vendor for an MIM Solution
        • 5.1.2.10 Follow the Integrated Messaging Approach
        • 5.1.2.11 Analyse Customer Requirements
        • 5.1.2.12 Interoperability Strategies
        • 5.1.3.12.1 No interoperability
        • 5.1.3.12.2 Interoperability with other Fixed IM
        • 5.1.3.12.3 Interoperability with other Operators
        • 5.1.3.12.4 Full Interoperability
        • 5.1.2.13 Service Positioning
        • 5.1.2.13.1 PTT and MIM
    • 5.2 Handset Vendor Strategies
  • 6 IM Market Dynamics
    • 6.1 Critical Success Factors
      • 6.1.1 MIM With Intuitive User Interface (UI)
      • 6.1.2 Handsets and Usability
        • 6.1.2.1 Screen Size
        • 6.1.2.2 Text Input
        • 6.1.2.3 Usage Scenario and User Experience
        • 6.1.2.3.1 Delay in Delivery of Instant Messages
        • 6.1.2.4 Some Innovative Solutions in the UI Market
        • 6.1.2.4.1 MSX
        • 6.1.2.4.2 Digit Wireless
      • 6.1.3 Interoperability Issues
      • 6.1.4 Pricing Strategies
        • 6.1.4.1 Service Bundling
        • 6.1.4.2 Revenue Model
      • 6.1.5 Product Differentiation
      • 6.1.6 Network Reliance
      • 6.1.7 Network Security
      • 6.1.8 Improved Mobile Devices with MIM Capabilities
      • 6.1.9 Improved MIM Clients
      • 6.1.10 Aligning the MIM Value Chain
    • 6.2 Complementary Technologies
      • 6.2.1 Intel's Efforts
    • 6.3 Current MIM Market Trends
      • 6.3.1 Drivers of MIM technology
        • 6.3.1.1 Push to Talk (PTT) Will Drive MIM Uptake
      • 6.3.2 Inhibitors
      • 6.4.1 Global Subscriber Growth
      • 6.4.2 Global Handset Shipment Forecasts
      • 6.4.3 Data Revenues
      • 6.4.4 MIM Traffic Growth
      • 6.4.5 Messaging Revenue Share for MIM
      • 6.4.6 Market Penetration For MIM
        • 6.4.6.1 In which Markets MIM will be Successful?
      • 6.4.7 MIM Client Market Share
      • 6.4.8 MIM Server Market Share
      • 6.4.9 MIM Customer Growth
      • 6.4.10 ARPU Growth with MIM
      • 6.4.11 Operator's Revenue Share with IM Service Providers
      • 6.4.12 Market Share of Top Public MIM Service Providers
      • 6.4.13 Regional Forecasts for MIM
        • 6.4.13.1 US
        • 6.4.13.2 Western Europe
      • 6.4.14 Corporate MIM Revenues
      • 6.4.15 Embedded MIM Client Handset Shipment
  • 7 Conclusions
    • 7.1 Presence Feature will drive MIM Adoption
    • 7.2 Personal IM will be Successful
    • 7.3 USA and Asia will be the Key Market for MIM Growth
    • 7.4 Need for Killer MIM Applications
    • 7.5 Key Report Findings Agile Mobile
  • List of Tables
    • Table 1: List of Operators Planning to Launch Interoperable MIM Services
    • Table 2: Generic IM
    • Table 6: Protocols used in Fixed IM Services
    • Table 9: Traditional Revenue Models
    • Table 10: Innovative Revenue Models
    • Table 5: Active Users Of Fixed IM Services for Different Service Providers (August 2005)
    • Table 12: Key Vendors offering End-to-End MIM Solutions
    • Table 18: Nokia Handsets that Support IM
    • Table 13: Key Vendors offering MIM Client Solutions
    • Table 20: Cingular's Pricing for Text/Messaging Package
    • Table 14: Key Vendors offering MIM Server Solutions
    • Table 16: Key Clients of OZ Communications
    • Table 17: AOL's Operator Partners
    • Table 19: Motorola Handsets that Support MIM
    • Table 15: Key Vendors offering MIM Gateway Solutions
    • Table 7: List of Key Fixed IM Service Providers
    • Table 11: MIM will drive growth of other applications
    • Table 8: Key Partnerships between Fixed IM Service Providers and Operators
    • Table 4: Operator Branded MIM
    • Table 3: Benefits from Simple PC based MIM Model
    • Table 20: Pricing Options for Network Operators
    • Table 22: MIM Interoperability Scenarios
    • Table 24: Service Options for Operators
    • Table 25: MIM Interoperability Option For Operators
    • Table 28: Western European Revenues Potential Per Subscribers per month from MIM
    • Table 27: Barriers to MIM 6.4 Future of MIM
    • Table 26: IM Statistics (US Market)
    • Table 23: Comparison of Popular Messaging Solutions
    • Table 21: MIM Pricing Strategy Comparison.
  • List of Figures
    • Figure: 1 File Size and Download Rates for Different Technologies
    • Figure 2: MIM Access Point and IP Service Interface
    • Figure 3: MIM service Options for Network Operators
    • Figure 4: MIM Service Solution
    • Figure 5: Connectivity to Public IM Services
    • Figure 6: AOL Messenger
    • Figure 7: Yahoo Emoticons
    • Figure 8: Difference between SMS and MIM Services
    • Figure 9: MIM Value Chain
    • Figure 10: Agile Messenger
    • Figure 11 Followap Interconnect Platform
    • Figure 12: IM Client Architecture (Openwave)
    • Figure 13: Ogo Devices
    • Figure 14: Cingular Wireless IM Offering
    • Figure 15: Interconnectivity between Operators
  • List of Charts
    • Chart 1: Global SMS Revenues (2003-2011)
    • Chart 2: SMS Traffic in Western Europe (2004-2011)
    • Chart 3: MIM Traffic in the US (2003-2011)
    • Chart 4: Smartphone Shipment as a Percentage of Total Handset Shipment
    • Chart 5: W-CDMA Subscriber Growth Estimates (2002-2011)
    • Chart 6: Growth of Portal Market (2005-2011)
    • Chart 7: Fixed IM Users by Service Provider (2006)
    • Chart 8: Availability of MIM Handsets in Western Europe
    • Chart 9: Percentage of Fixed IM users from the US and Rest of the World
    • Chart 10: Percentage Data Revenues Generated by Different Data Applications (2011)
    • Chart 11: Global MMS Revenues
    • Chart 12: Western European SMS Revenues (2004-2011)
    • Chart 13: MIM Handset Shipment as a Percentage of Total Handset Shipment in the US
    • Chart 14: Growth of Fixed IM, Email and Cellular Services in the US
    • Chart 15: MIM Subscriber Growth in the US (2003-2011)
    • Chart 16: Messaging Revenues in Western Europe (20011)
    • Chart 17: MIM Revenue Growth in Western Europe
    • Chart 18: Spending in Asia Pacific by Youth on Data Services (2004-2011)
    • Chart 19: Subscriber Growth in India (2003-2011)
    • Chart 20: Global Mobile Subscriber Growth
    • Chart 21: Global Handset Shipments (2003-2011)
    • Chart 22: Revenues from Voice/Data Services (2011)
    • Chart 23: Global MIM Traffic in 2005
    • Chart 24: Global MIM Services Revenues (2004-2011)
    • Chart 25: Global Messaging Revenues (2004-2011)
    • Chart 26: Percentage of Revenue Contribution from Different Messaging Services (2011)
    • Chart 27: MIM Revenues by Market (Percentage of total Global MIM revenues) 2011
    • Chart 28: Number of MIM Messages Send Per Subscriber Per Month in Europe(2007-2011)
    • Chart 29: MIM Client Market Share (2005)
    • Chart 30: MIM Client Market Share (2011)
    • Chart 31: Global MIM Services Uptake (2006-2011)
    • Chart 32: Personal IM Services Subscriber Growth (Global 2006-2011)
    • Chart 33: Market Share of Public IM Service Providers (2011)
    • Chart 34: MIM Subscribers in the US( 2005-2011)
    • Chart 35: MIM Revenues in the US( 2005-2011)
    • Chart 36: MIM Revenue Growth in Western Europe
    • Chart 37: MIM Messages per Subscriber per Month in Western Europe
    • Chart 38: Global Corporate MIM Users (2006-2011)
    • America Online
    • AOL
    • AT&T Wireless
    • Beijing Mobile
    • Bouygues Telecom
    • Cellular One
    • China Mobile
    • Cingular
    • Colibria
    • Commontime
    • Comverse
    • Crdit Agricole
    • Crickee
    • Dobson
    • Domino's Pizza
    • Ecrio
    • Fastmobile
    • Followap
    • Gadu Gadu
    • Google
    • GSMA
    • Guidant
    • IBM
    • ICQ
    • IEFT
    • Intel
    • Intellisync
    • IXI
    • Jabber
    • Jataayu Wireless
    • KPN
    • Macromedia
    • Magic 4
    • Message vine
    • Microsoft
    • mm02
    • Telefonica
    • Target
    • Thumbspeed
    • Telus Mobility
    • T-Mobile
    • True Corporation
    • TeliaSonera
    • Tencent
    • Tata Indicom
    • Motorola
    • MSX
    • Nokia
    • NTT DoCoMo
    • Open Mobile Alliance
    • Openwave
    • Oracle
    • Orange
    • OZ Communications
    • PeopleSoft
    • Pew Internet & American Life Project
    • Pfizer
    • QQ
    • Samsung
    • SavaJe
    • SFR
    • Siemens
    • SingTel
    • Skype
    • Sony Ericsson
    • Sprint
    • Star Hub
    • Symbian
    • Synovate
    • Union Pacific
    • USA Cell
    • Verizon Wireless
    • Vivo
    • Vodafone
    • Wanadoo
    • Wind
    • Yahoo

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