Mobile Location-Based Services and GPS

Publication Date	January 2008
Publisher	IDC
Product Type	Report
Pages	8
ISBN Number	not applicable
Product Code	IDC03752

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£1,765.00
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Summary

This IDC Insight examines the establishment of LBS in the mobile and wireless space. This Insight also explores the impact that global positioning technologies, namely GPS, will have on delivering incredibly precise and rich granularity to LBS applications. IDC research has consistently detected an increasing desire by consumer and business users to access location-sensitive, real-time tools to facilitate decision making and imparting convenience.

The potential market outcome of coupling a globally accessible positioning system with location-sensitive relevancy will be decided over the next two years. In light of converging chipset and handset advancements, LBS and GPS technologies will mark a turning point in mature mobile markets, such as Australia, Japan, and the United States.

Content

IDC Opinion
In This Insight
Situation Overview
- The Case for Location-Based Services
- Figure: Nippon Telegraph and Telephone DoCoMo's i-area ? First Iteration
- The Case for GPS
  - GPS
- The Case for Cellular Triangulation
- Figure: Nippon Telegraph and Telephone DoCoMo's i-area ? Second Iteration
Future Outlook
- GPS-Enabled Mobile Phones in Australia
- Figure: Examples of GPS-Enabled Mobile Handsets
  - Alternatives to GPS
Essential guidance