Mobile TV in Japan

Publication Date	February 2008
Publisher	Ovum
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	OVM00456

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Summary

Japan is one of the most advanced mobile societies in the world, with high mobile penetration and impressive data usage. Mobile TV services have been provided via several different solutions in Japan. While the adoption of the free-to-air mobile TV service dubbed 1Seg is growing, mobile operators are also investing in future mobile TV services where they can take the leadership role. This report will examine the diverse mobile TV service efforts in Japan and plans for future development.

Content

Executive summary
- In a nutshell
- Key messages
Introduction to mobile TV in Japan
- Mobile terrestrial analogue TV
- Mobile satellite digital TV
- Video services over the 3G network
- Mobile terrestrial digital TV
Regulatory environment
- The government has actively driven the digitalisation of broadcasting
- Current regulation has sidelined mobile operators
What is 1Seg?
- Technical overview
- Service offering
Performance so far
- Adoption of 1Seg-enabled devices
- Usage pattern
Business model
- The main players: broadcasters
- Role of mobile operators
Operator strategies
- 1Seg: a great retention tool
- MNOs' alliances with broadcasters
Future development
Usage of 1Seg will increase, but there is room for premium services
Table of figures
- Figure 1 MBSAT satellite jointly owned by Japan and Korea
- Figure 2 Devices for Moba-Ho! service
- Figure 3 Segmentation of ISDB-T
- Figure 4 Images of typical 1Seg display
- Table 1 1Seg devices in Japan
- Figure 5 Accumulated shipments of 1Seg-enabled handsets (millions)
- Figure 7 Split of 1Seg device types