Service Convergence Evolution and Trends in Japan

Publication Date	November 2006
Publisher	Research on Asia
Product Type	Report
Pages	93
ISBN Number	not applicable
Product Code	ROA00002

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Summary

The evolution of convergence services based on mobile handsets is taking place, both in and out of the conventional communications industry. Compared to other countries, Japan is the leader in the mobile convergence service trend, with mobile handset penetration rate surpassing 70% and approximately 85% of the users are subscribed to mobile Internet services.

This reort will analyze convergence services, suggest their structure, review the penetration level, forecast the future evolution trend, and identify the most actively evolving and spreading convergence services.

Content

Executive Summary
I. FRAME WORK
- 1-1 Service Convergence Concept
- 1-2 Analysis Flow
- 1-3 Convergence Evaluation Factor Concept
II. CONVERGENCE SERVICE STRUCTURE DEFINITION
- 2-1 Convergence Service Structure Definition
- 2-2 Convergence Service Structure and Related Market / Service
III. JAPANESE MARKET STRUCTURE ANALYSIS
- 3-1 Major Convergence Service Brands in Japan
- 3-2 Analysis on Each Market
  - 3-2-1 One Phone, One Billing
  - 3-2-2 Mobile Communications Module Usage Related to Data Card and ITS
  - 3-2-3 SMS, MMS, Email, IM, PTT
  - 3-2-4 Content Download / Streaming
  - 3-2-5 Mobile Broadcasting
  - 3-2-6 Mobile Portal / Community
  - 3-2-7 Mobile Advertising
  - 3-2-8 LBS Services
  - 3-2-9 Personal Tool / Storage
  - 3-2-10 Mobile Mall and Mobile Auction
  - 3-2-11 Mobile Banking and Mobile Trading
  - 3-2-12 On Chip Banking
  - 3-2-13 On Chip Credit Service or Payment
IV. JAPAN'S CURRENT MOBILE SERVICE CONVERGENCE ANALYSIS
- 4-1 Freshness of Mobile Convergence Service
- 4-2 Mobile Convergence Service Penetration
V. ANALYSIS ON FACTORS DRIVING JAPANESE MOBILE SERVICE CONVERGENCE
- 5-1 Player Movement Analysis
  - 5-1-1 Player List
  - 5-1-2 Analysis on Mobile Convergence Driven Degree of Players
  - 5-1-3 Movements of the Mobile Operators
  - 5-1-4 Movements of Other Players
- 5-2 Regulation Trend Analysis
  - 5-2-1 Analysis on Mobile Convergence Driven Degree of Regulations
VI. CONCLUSION - FUTURE MOBILE CONVERGENCE TRENDS IN JAPAN
GLOSSARY
List of Tables
- Table 1: Definition of ROA Group's CEF and Its Usages in the Report
- Table 2: Convergence Service Classification Criteria
- Table 3: RF Payment Comparison
- Table 4: Evaluation on Freshness Degree of Mobile Convergence Service
- Table 5: Mobile Convergence Service Penetration in the Current Japanese Market
- Table 6: Player List for Mini Forces Analysis
- Table 7: Evaluation on Mobile Convergence Driven Degree of Players
- Table 8: Analysis on Mobile Convergence Driven Force of the Mobile Operators
- Table 9: Major Mobile Convergence Activities of Non-Mobile Operators
- Table 10: Regulation Trends
List of Figures
- Figure 1: Developments of Mobile Service Convergence
- Figure 2: Service Convergence Analysis Flow
- Figure 3: Convergence Service Structure
- Figure 4: Convergence Service Structure and Related Market/Service Mapping
- Figure 5: Mobile Convergence Service Brands in Japan
- Figure 6: Freshness of Current Mobile Convergence Service
- Figure 7: Volume of Fixed Line Internet and Mobile Internet Service Business in the Media Related Market (In hundreds of millions of JPY)
- Figure 8: Volume of Internet and Mobile Service Business in the Commerce and Finance Market (In hundreds of millions of JPY)
- Figure 9: Revenue and Free Cash Flow of Players Selected for Mini Forces Analysis (Except Car Manufacturers)
- Figure 10: Mobile Convergence Driven Force Degree of the Mobile Operators
- Figure 11: Mobile Convergence Driven Force Degree of Others
- Figure 12: Evaluation on Mobile Convergence Degree of Regulations
- Figure 13: Mobile Convergence Development Trends