SMEs in India: enthusiasm for mobile applications

Publication Date	January 2008
Publisher	Ovum
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	OVM00469

Price

£550.00
approximately: $1,028 | €698

PDF

PRINT £600 ($1,121 | €761)

Order above formats by FAX

Summary

This report argues that India offers significant growth opportunities in SME mobility services, especially for providers willing to deploy mobile applications and explore market niches. SMEs in this market are more mobile, more ready to adopt mobility solutions, and trust their mobile operator more than their counterparts in other countries.

Content

Ovum view
Significant growth opportunities in SME mobility services
Analysis
Mobile voice accounts for the majority of mobility spend
Strong potential for mobility applications
Mobility driven by indoor technology
Sourcing trends
About our survey
Scope
List of figures
- Figure 1 Mobility of SME employees in India
- Figure 2 Percentage of SME employees with company-provided wireless devices
- Figure 3 Annual telecommunications services: share of spend by SMEs in India
- Figure 4 How SMEs expect their annual telecoms expenditure to change in two years
- Figure 5 Biggest telecommunications problems faced by SMEs
- Figure 6 Mobile data applications companies currently use or plan to use
- Figure 7 Percentage of SME employees in India that have a company-provided device
- Figure 8 Use of mobility technologies by SMEs
- Figure 9 SMEs' most trusted advisors in telecommunications/IT
- Figure 10 What SMEs in India buy from telecoms providers
- Table 1 Respondents to Ovum's SME survey in India