Social Networking and Mobile Content
| Publication Date | December 2007 |
|---|---|
| Publisher | KAZAM Technologies Inc. |
| Product Type | Report |
| Pages | 20 |
| ISBN Number | not applicable |
| Product Code | KAZ00009 |
Price
£505.00
approximately: $999 | €639
Summary
A fresh look at Moible Social Networks and their growing role in the mobile space. In this report KAZAM examines how increases in mobile bandwidth and the success of video and mobile music provide opportunities for operators that have yet to be monetized. The report demonstrates how mobile carriers and content providers see strategic opportunities in leveraging Social Networking to drive awareness and demand for mobile content, and how the likes of YouTube, Facebook, and MySpace show real promises as they leverage the inherent drive in people to share content within their social circles. KAZAM emphasizes the power of communities in diversifying mobile content and their ability to contribute positively to end user experience in content discovery, thus adding value to and increasing demand for content, especially in the youth market.
Content
- Executive Summary
- About KAZAM
- Hypothesis
- Social Networking goes mobile
- Hurdles for content creators and how to overcome them
- YouTube as an example of community filtering
- The Changing Market
- The Virtual Community as a force for Content classification and promotion
- Best Practices for Content Discovery
- A Detailed Look at the Distribution of User Generated Content
- The Value of the Network
- Is More Choice Better?
- A Solution to the Deluge
- Opportunities for Mobile Advertising
- Creating and Nurturing Community around content
- How Mobile Impacts Content Communities
- Challenges for Mobile Content Communities
- Ubiquity is Key
- The Red Herring of ""Super Distribution""
- Digital Rights Management (DRM)
- Consumers Hate DRM
- Advertising and Other Free Content
- Carrier Opportunities and Recommendations
- In Summary
- Figure 1 -The Content Community Ecosystem
About this Product
Delivery Details
PDF:Immediate delivery
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