Strategic Approaches To Mobile Gaming In The UK
O2 And 3 (Case Study)
| Publication Date | July 2006 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 6 |
| ISBN Number | not applicable |
| Product Code | OVM00103 |
Price
£375.00
approximately: $548 | €411
Summary
In our recent report Mobile gaming - operators and publishers must learn to play together we identified several key issues for mobile operators. We have followed this up in this case study by looking at the strategic approaches taken by two leading UK operators, 3 and O2, and how they approached the issues raised in the wider report.
Content
- Overall strategy
- Publisher/developer relationships and roadmapping
- Devices
- Education/marketing
- Service offering
- Segmentation
- Pricing
- Competition from D2C
About this Product
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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