U.S. Mobile Advertising and Search Market

Publication Date	August 2009
Publisher	Frost & Sullivan
Product Type	Report
Pages	155
ISBN Number	not applicable
Product Code	FRS00295

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Summary

The U.S. mobile penetration levels are currently approaching 90 percent. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nation's largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity. Smartphone app stores have further provided new opportunities in the U.S. mobile advertising and search markets.

Content

1. Introduction
- Mobile Advertising and Search
  - Introduction
  - Segmentation
  - Key Market Trends and Conclusions
2. Market Trends and Strategic Evaluation and Analysis
- Key Trends in the U.S. Mobile Advertising and Search Markets
  - App Stores and Growth of Rich Media
  - Growth of the Mobile Web
  - Third Party Ad Networks and Collaboration between Ad Networks and Platforms
  - White Label Mobile Advertising Solutions for Publishers
  - Industry Initiatives on Standardization ??