Widgets

Content

• IDC Opinion
• In This Insight
• Situation Overview
  • Setting the Scene - The Growth of the Mobile Web
    • Mobile Versus Fixed Internet
    • Table: Internet Usage on PC/Handset
      • Issues With Mobile Browsing
      • Figure: An Example of a Mobile Widget
    • The Fragmented Reality
    • Depth Versus Breadth
    • The Home Screen Advantage
  • The Business Model for Widgets
  • The Upside of Mobile Widgets
    • Benefits to Consumers
    • Figure: Web Versus WAP Versus Widget
    • Benefits to Operators
    • Benefits to Developers
    • Benefits to Web Services and Brands
    • Benefits to Device Players
  • Key Players in the Widget Space
    • Yahoo! - The Web Giant
    • Figure: Yahoo! Go and Blueprint
    • SurfKitchen - The On-Device Portal Provider
    • Figure: The SurfKitchen Widget Platform
    • Nokia - The Device Manufacturer
    • Figure: Nokia Widsets
    • Opera - The Browser Developer
    • Qualcomm - The Mobile Software Company
    • T-Mobile - Multinational Operator
    • Figure: T-Mobile Web Widgets
    • Vodafone - Multinational Operator
• Future Outlook