Mobile Device Convergence in South Korea,

Full Year 2007

Publication Date	July 2008
Publisher	Research on Asia
Product Type	Report
Pages	44
ISBN Number	not applicable
Product Code	ROA00035

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Summary

For this report, ROA Group analyzed a total of 114 models launched by 6 manufacturers in Korea, including Samsung, LG, Pantech&Curitel, Motorola, SKY and KTFT. The analysis was carried out according to ROA Group's own methodology. Evaluation and future outlook on General Information, Functional Factor, Value Added Service Supporting Factor of South Korea's mobile devices are presented in the report.

The report found out that the market share of handsets supporting WCDMA and HSDPA networks increased remarkably in South Korea in 2007. 30.7% of the handsets launched in 2007 supported WCDMA and HSDPA networks, while the figure was a mere 4% in 2006. Also the proportion of handsets supporting mobile WiMAX (WiBro) increased compared to the previous year.

In terms of manufacturers, LG released more models compared to 2006, and was able to increase its market share in the domestic market by 6%, to 26%, while that of Samsung remained the same, occupying 50% of the South Korean market. As the cut-throat competition between the manufacturers and mobile operators intensifies, the market witnessed a drop in the average retail price compared to 2006, with the market share of high-end handsets decreasing to 40.4%.

There was also a notable increase in Bluetooth installment, sub-camera, Video on Demand (VOD), Video Telephony and Digital Multimedia Broadcasting (DMB) support. More and more handsets are equipped with Universal Subscription Identity Module (USIM) card, enabling mobile payment services, and this segment is expected to grow in South Korea as cooperation between mobile operators, card issuers and commercial banks strengthens in the market.

Among form factors, ROA Group believes that slim trend will continue and the adoption of touch screen will widespread further. The expansion of WCDMA and HSDPA networks will enable more innovative multimedia services, resulting in the acceleration of mobile Internet usage and interaction between content and end-user.

Companies Mentioned in this Report:

Samsung
LG
Pantech&Curitel
Motorola
KTFT
SKY
SKT
KTF
LGT

Content

I. Introduction
- 1.1. Introduction of the Report
- 1.2. Scope of the Report
- 1.3. Analysis Process
- 1.4. Methodology
- 1.5. Evaluation Method
- 1.6. Figures & Tables
II. Analysis of Handsets Launched in Korea in 2007
- 2.1. Share of Handsets Launched by Manufacturers
- 2.2. Release Volume by Manufacturers
- 2.3. Market Share and Sales Volume by Manufacturers
III. Major Trend Analysis in General Information
- 3.1. Key Issues in 2007
- 3.2. WCDMA/HSDPA Handsets
- 3.3. Size Trends in 2007
- 3.4. Handset Types in 2007
- 3.5. Retail Price in 2007
IV. Major Trend Analysis in Functional Factor
- 4.1. Key Issues in 2007
- 4.2. Sub-Camera and Pixels
- 4.3. Touch Sensor
- 4.4. LCD Size and Resolution
- 4.5. Bluetooth Installment
V. Major Trend Analysis in Value Added Service Supporting Factor
- 5.1. Key Issues in 2007
- 5.2. Video Telephony
- 5.3. DMB and VOD
- 5.4. Personal Life Management with Handsets
- 5.5. USIM Card & M-Payment Function
VI. Prospects for 2008
- 6.1. Media Factor Comparison and Analysis between Key Issues
- 6.2. Forecast on Development Direction based on Media Factor Analysis
- 6.3. Prospects for 2008 based on Key Issues in 2007
VII. Appendix
List of Figures
- Figure 1. Handsets Launched by Manufacturers (2006-2007)
- Figure 2. Release Volume of New Models by Manufacturers (2006-2007)
- Figure 3. Release Volume of Handsets Exclusive to Each Operator (2006-2007)
- Figure 4. Market Share by Manufacturers (2006-2007)
- Figure 5. Sales Volume by Manufacturers (2006-2007)
- Figure 6. Market Share of Handsets by Network (2006-2007)
- Figure 7. Market Share by Handset Types (2006-2007)
- Figure 8. Handset Launch Price (2006-2007)
- Figure 9. Average Retail Price (2006-2007)
- Figure 10. Installment Rate of Sub-Camera & Average Resolution
- Figure 11. Number of Handsets with Touch Sensor
- Figure 12. Proportion of LCD Larger than 2 Inches
- Figure 13. Installment Rate of Bluetooth
- Figure 14. Video Telephony and Sub-Camera (2006-2007)
- Figure 15. Terrestrial & Satellite DMB Support (2006-2007)
- Figure 16. VOD Support (2006-2007)
- Figure 17. Subway Map, e-Book and GPS Support (2006-2007)
- Figure 18. M-Payment and USIM Card Function (2006-2007)
List of Tables
- Table 1. Handsets Released by Network
- Table 2. Changes in Handset Size (2006-2007)