M-Commerce

Lessons from Mature and Developing Markets

Publication Date	November 2006
Publisher	KAZAM Technologies
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	KAZ00005

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Summary

"A rule of thumb for all new technology is first come the acronyms and the hype, then the applications and services. Some of these services become indispensable while others disappear without a trace." ... In the case of mobile commerce or m-commerce, there have been more instances of failure than success. How can operators assure success? In essence, the issue isn't with m-commerce itself but with its implementation.

Heralded as the evolution of e-commerce, m-commerce encompasses more than the buying and selling of goods and services over mobile devices like cell phones and PDA's. Since some m-commerce applications are web based, users can browse the internet, check e-mail, do online banking and retrieve information. In mature markets, like Japan, m-commerce enabled devices can act as credit cards, holding small amounts of cash for micro-payments, e-tickets and can even act as keys to open doors in homes and offices.

Content

1.0 INTRODUCTION
2.0 LESSONS FROM M-COMMERCE IN MATURE MARKETS
- 2.1 Japan
- 2.2 South Korea
- 2.3 Europe
3.0 KEY CHALLENGES AND EXPERIENCE
- 3.1 Ubiquity
- 3.2 Devices and Enablers
- 3.3 User Experience
- 3.4 Security and Privacy
- 3.5 Partners and Cost
4.0 KEY CHARACTERISTICS OF SUCCESSFUL M-COMMERCE SOLUTIONS
- 4.1 User experience
- 4.2 Encourage frequent use
- 4.3 Attract Content and Application
- 4.4 Develop partner network
- 4.5 Involve merchants
- 4.6 Focus on the youth
5.0 CONCLUSION