M-Pesa and Vodafone: mobile payments case study
| Publication Date | December 2008 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 8 |
| ISBN Number | not applicable |
| Product Code | OVM00670 |
Buy this product or for assistance call +44 20 7060 7474
Summary
In less than two years, Safaricom and its part-owner Vodafone have established M-Pesa as one of the most successful mobile payment services in emerging markets. This case study examines how M-Pesa works and why it is successful.
Content
- Executive summary
- In a nutshell
- Ovum view
- Analysis
- Vodafone, Safaricom and M-Pesa in context
- M-Pesa outlined
- Typical M-Pesa transactions
- Key success factors
- Simplicity of proposition
- Strong groupcountry operation collaboration
- Effective distribution network
- Strong relationship with financial regulator
- Comprehensive security approach
- Future outlook
- List of Tables
- Table 1: M-Pesa service fees
- List of Figures
- Figure 1: M-Pesa illustrated
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
Related Products
Telecoms
- 3G / WiMAX
- Broadband
- Call Centres
- Company Reports (Telecoms)
- Conferencing
- Convergence
- Country Overviews (Telecommunications)
- Data
- Fixed-line
- Handsets & Devices
- Internet Service Providers
- Messaging Services
- Misc. Telecoms
- Mobile
- Networks
- Satellite & Broadcast
- Telecoms Equipment
- Telecoms Infrastructure & Networks
- Telecoms Regulation
- VoIP
- Wireless Telecoms
call +44 (0) 20 7060 7474
or email us
Resources
Why Report Buyer? 
Advertising/Affiliates
View Our Publishers
News
About Us
Meet Us
Jobs
Contact Us
Categories and Subcategories
