Mobile Payments: Progressing towards Large-Scale Deployments

Publication Date	March 2008
Publisher	Ovum
Product Type	Report
Pages	50
ISBN Number	not applicable
Product Code	OVM00493

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Summary

This report reviews case studies of the mobile payment market and shows how this market is progressively moving towards the rollout of a new generation of services. However, success will depend on convenience, interoperability, trust and the value added by mobile payment services.

Content

Table of Contents
- Ovum View
- Key Messages
- Mobile Payments: near The Inflection Point?
- A Transition Is Underway
- Market Segmentation
- Changing Perspectives
- Still in Search of Business Models
- Complexity of Developing Partnerships
- Collaborative Versus Competitive Models
- The Role of Independent Players
- Case Study Overview
- Focus Areas
- Mobile Banking Case Studies
- Monitise
- Firethorn
- Bankid (Telenor and Norwegian Banks)
- Sybase 365 M-Banking Solution
- Rabo Mobiel
- Nfc-Based Payments
- Pegasus Project
- Money Transfers in Developing Countries
- Orange Money
- Globe: G-Cash
- Vodafone
- Grameenphone's Billpay
- East African Operators
- Mtn Banking
- Luup
- Mobile Commerce Strategies in Retail
- Mporia
- Mobilkom
- Paypal Mobile
- The Value Chain for Mobile Payments
- Overview of The Mobile Payment Process
Table of Figures
- Figure 1 Putting M-Payment in A Broader Perspective
- Figure 2 Four Main Axes of Development
- Figure 3 Typology of Business Models in M-Payments and Examples of Players
- Figure 4 Mobile Payments: Main Focus Areas
- Figure 5 Maturity of The Mobile Payment Services and Projects Quoted in The Case Studies
- Figure 6 Monilink: High-Level Architecture
- Figure 7 Basic Principles for Monitise's Revenue Model
- Figure 8 Monitise's Model for Prepaid Top-Ups
- Figure 9 Firethorn's Mobile Banking Application
- Figure 10 Snapshot of Payez Mobile Merchants in The City of Strasbourg
- Table 1 Orange's Key Operations in Africa and Middle East (at End of 2007)
- Figure 11 G-Cash Client Processes
- Table 2 M-Pesa Service Fees
- Figure 12 Buy.Com's Mobile Shopping Site Powered by Mporia
- Figure 13 Checkout Using Paypal Mobile on An Mporia-Powered Shopping Site
- Figure 14 Paypal: User Process for Text to Buy Service
- Figure 15 Paypal: User Process for Mobile Checkout Service
- Figure 16 Mobile Payment Process Overview
- Figure 17 Provisioning The M-Payment Application
- Figure 18 M-Payment Product Ordering and Delivery
- Figure 19 Performing Mobile Payments
- Figure 20 Managing The End-User Account
- Figure 21 Performing Mobile Marketing/CRM Actions
- Figure 22 Players' Positions on The Value Chain