Mobile Value-Added Services In China: Market Overview

Content

• Key messages
• Market landscape
• Background
• Market dynamics
• Wireless VAS ecosystem in China
• Overview of services
• Messaging
• Personalisation
• Internet
• Alerts
• Mobile content
• New services emerging
• Factors affecting the growth of VAS
• Availability of converged terminals
• 3G is a VAS play
• Improving network capability
• Growing wealth of population
• Growing interest from niche segments
• New policy sets out a favourable environment
• Foreign investment and transfer of technology know-how
• Regulatory concerns about broadcast
• WiMAX can bring increased data access capability
• Unknown performance of 3G technology
• Market outlook
• Table of figures
  • Figure 1 Subscriber and ARPU movement for Chinese mobile operators
  • Figure 2 Growth of mobile VAS revenues for Chinese operators
  • Figure 3 Significant growth of data contribution for operators
  • Figure 4 Data as a percentage of service revenues for Asia-Pacific mobile operators
  • Figure 5 Business model for mobile content business in China
  • Figure 6 Wireless VAS market split, year-end 2005
  • Figure 7 Average SMS usage per user for the Chinese operators
  • Figure 8 Uptake of ringback tone service in China, June 2006
  • Figure 9 China Mobile's revenues from ringback tone and WAP services
  • Figure 10 Wireless multimedia service revenues forecast in China
  • Figure 11 VAS revenues and GDP growth, 2002-2005